NOT TO SCALE
Experts in multiple film disciplines, we are an acclaimed international studio who passionately develop and craft beautiful engaging stories, communications and experiences for audiences everywhere. We enjoy working directly with Agencies, Channels and Brands to conceptualise, produce and deliver talked-about creative content that can be integrated to work across every possible media platform.
Not To Scale - Lobster / The Art of Coffee 720
This is a journey from berry picking to grinding and metamorphosis into a liquid. A path made of discoveries and engineering, of how each culture approaches its consumption in an elegant and different ritual. The world of coffee is full of aromas, flavour and design. Lobster's goal was to turn one of these many stories into a delicate visual and sound experience. We recommend to savour while the coffee flows from the moka.
Le Cube / Frances - Grow
1 in 4 women in the UK will experience domestic violence in their lifetime, yet it’s a subject that nobody wants to talk about. Frances is one of the country’s most talented young musicians with an ever-growing following of young female fans. Her single “Grow” is a heartbreakingly beautiful ballad about supporting a friend who is experiencing domestic violence, something Refuge does for thousands of women every day. This music video aims to raise awareness of support for victims of domestic violence in a warm, emotive way, using a channel that appeals to young women. The film utilizes a fascinating production technique in both 2D and stop-frame animation, helmed by Creative Director Ralph Karam. The backgrounds and background characters were printed out and tracked past the camera in cycles over a 10-day shoot while the main characters of Melanie, Refuge, and Frances were animated 2D at both Not To Scale and Le Cube studios.
Isle of Dogs / Anthony Farquhar-Smith
Our fantastic stop-motion director Anthony Farquhar-Smith returned as a key animator for Wes Anderson on the recently released and much-lauded Isle of Dogs, following his work on the 2009 triumph, Fantastic Mr. Fox. The charming, staggeringly elaborate stop-motion film tells the story a 12-year-old boy, Atari Kobayashi, and his search for his beloved dog. Spots, along with all other dogs from Megasaki City, have been exiled to Trash Island by the evil mayor Kobayashi, Atari’s uncle and guardian. Those of you amongst the 50,000-odd who visited the accompanying exhibition at London’s 180 The Strand will have encountered 17 genuine sets and characters in various of the four scale sizes created for the film, including the Kubrick-inspired white laboratory that Anthony worked on.
Nickelodeon “Nikos Idents” / Ronda
In this micro-world, hidden somewhere off the beaten track, tiny and hairy characters live different adventures amidst a wide variety of vegetation.
Asics “A Shot At The Title” / Hello Savants
Not To Scale LA, Hello Savants and Saatchi & Saatchi LA bring to life an episode in the ‘Sole of Kobe’ film series celebrating the Heritage and Future of the ASICS brands, as part of the centennial commemoration of the ingenuity and philosophies of company founder Kihachiro Onitsuka. Directors Hello Savants interpret traditional Japanese watercolour techniques through the language of contemporary animation, in the wonderfully realised ‘A Shot at the Title’ sequence which explains how Onitsuka-san came to create his iconic basketball shoe. Via beautiful illustrations we discover how, upon eating his mother’s homemade octopus salad and realising the strength of each tentacle’s suction cups, inspiration struck on how to increase the grip on his footwear’s sole. Hello Savants use a crossover approach of traditional frame-by-frame animation, real footage of watercolour ink and digital 2D and 3D elements. Animating delicate watercolour brush strokes and organic shapes for each scene, they apply transitions that are natural and fluid while always emphasising the shape of the shoe. The use of overlapping layers elegantly integrated into this painterly environment conveys a perception of depth throughout the story.
Bird “The Line Painter” / BAT
The story of Roy, a hard-working line painter. The story unfolds to show our protagonist’s journey from painter to hero, helping to free the Bird riders from the pollution and stress of their commute and show frazzled drivers that there is another way to travel to work. BAT’s (Directing duo Bali and Mat) stunning character design, suffused lighting and powerful narrative elevate a recognisable everyday scene of commuting to work into an engaging and emotionally led story.
American Express “Gold” / Colin Hesterly
Cartier “Odyssee” / Mirari
Nickelodeon “Idents” / Ronda
Ronda was asked to create a series of ID’s for Nickelodeon with the idea of constructing characters with each of the letters from the Nick logo. The challenge was to design attractive characters based on the shapes of the logo.
Osmo “Me, Mo and Osmo” / Pierre + Bertrand
Pierre + Bertrand introduce kids across the USA to friendly Mo the Monster and the award-winning educational iPad games in the colourful world of “Me, Mo and Osmo” created by the Silicon Valley startup. With both the animation and live action produced out of Not To Scale Amsterdam with WE ARE Pi, the spot was co-created with children who help cure animated game character Mo of his hiccups, unleashing their creativity to solve problems with their drawings.