PayPal came to Global Mechanic CD & cofounder Bruce Alcock with a script and an interest in collaboratively developing the visuals. "We started from scratch and every change, every iteration, just made the spot better and the communication stronger. Plus it's a great cause - enabling donations for non-profits. The technique was fun to work out too: how painterly, how collage-y, how photographic vs. illustrative to skew the imagery was ongoing development work as the story took shape. This was a rare treat to work on. The creative /producer team were super collaborative, and smart, and responsive, and super complimentary to us, which was nice. End result is photo collage and paint, cosmic zoom comping, and a nice timing exercise. I worked with my percussionist friend Bill Brennan on the music, it’s all real drums and gongs, triangles and sandpaper blocks - real organic stuff for the non-profits out there!" - Bruce Alcock
JJ Sedelmaier does it again with this first spot in a campaign for Betadine. JJ is a master of finding the perfect balance of comedy and absurdity coupled with a brilliant mind for brand recognition and promotion, bringing a lot of eyes to products worldwide.
Niceshit teamed up with physician and author Dave Moen to create this brilliant mixed-media film to promote his second book, "Permission To Move," which takes a whole new perspective on treating chronic pain. After brainstorming with Moen about his mission, Niceshit conceived a stylistically varied approach to bring the concept to life while relishing in the opportunity to work with such a vast range of techniques and styles.
Not To Scale and Iris collaborated to produce a beautiful 2D animated film for WACOM Cintiq, entitled" The Creative Journey." Directed by Not To Scale's BAT, the film tells the story of the typical journey and endeavors that an artist takes to begin their career, from initial style development, to rejections and the downs of a creative career, and created n an illustrative style that reflects the capability and versatility of Cintiq as a creative tool.
Congratulations to Linetest for securing 2 Telly Awards / 2020 for LÄRABAR "Anthem" a Gold Telly winner in Branded Content / 2d and a Silver in Branded Content / Motion Graphics & Design. LÄRABAR makes real food snacks that anyone can feel good about eating. Linetest was thrilled to create their anthemic film telling their origin story.
This is Laundry's first official work from home delivery since pivoting at the end of March to set up the entire studio in a WFH scenario. It is a great example of how everyone is adapting, moving away fro the big shoots and how creative is being reworked to adjust to a post world. The vehicle was created entirely in CG where Laundry was able to control lighting and renders to make it look beautiful against their whimsical animated backgrounds.
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