That dream came true when Coca-Cola's in-house agency, KO:OP, reached out to Laundry to create a series of 15 second animated "Drinks Breaks" to be played on Twitch and other streaming platforms. These artful and trippy animations speak to the subversive visual nature of gaming fans. Laundry wanted to avoid the mundane and repetitive approach and took a more experimental angle by employing a range of techniques, from 3D motion capture to CGI to cel animation. Coke typically leans more simple with their branding, but we switched gears to go for a much more sensory overload approach.
“Unbreakable” is the story of Barbara the Bunny, an adorable stuffy with a persistent cough. Quality control at the tool factor labels her defective and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. Roof Studio imagined Barbara the Bunny’s world to be this magical place you could only wish to be immersed in. Each frame was crafted with a level of artistry and detail that can be appreciated as a standalone piece of art.
Niceshit teamed up with physician and author Dave Moen to create this brilliant mixed-media film to promote his second book, "Permission To Move," which takes a whole new perspective on treating chronic pain. After brainstorming with Moen about his mission, Niceshit conceived a stylistically varied approach to bring the concept to life while relishing in the opportunity to work with such a vast range of techniques and styles.
Neil Stubbings and Jelly were invited by creative agency The Public House to capture the essence of Redbreast’s much-loved whiskey and help to usher in a new era of spirited communication for the brand. Neil was given the task of bringing to life the feisty, witty little robin who – just like Redbreast – is meticulously crafted.
Every once in a while, a project comes along and you know it's going to be special. This one had the markings from day one. Laundry's Tony Liu was tapped to direct an epic animated short film featuring one of the world's more recognizable professional gamers and interenet personality, Richard Tyler Blevins, AKA "Ninja" for the launch of his new kicks, a collab with the iconic brand adidas. Liu and the Laundry team of artist, designed and animated Ninja's whirlwind journey showing his inspiration from little kid to internet superstar and what kept him going along the way to chase the spark.
Not To Scale and Iris collaborated to produce a beautiful 2D animated film for WACOM Cintiq, entitled" The Creative Journey." Directed by Not To Scale's BAT, the film tells the story of the typical journey and endeavors that an artist takes to begin their career, from initial style development, to rejections and the downs of a creative career, and created n an illustrative style that reflects the capability and versatility of Cintiq as a creative tool.
JJ Sedelmaier releases another spot in a campaign for Betadine. JJ is a master of finding the perfect balance of comedy and absurdity coupled with a brilliant mind for brand recognition and promotion, bringing a lot of eyes to products worldwide.
North Shore grows and provides premium living herbs to all food loving, home chefs, who are passionate about cooking with the freshest ingredients. Sound tasty? Yes it does! And BluBlu's goal was to create a video that looks as good as it tastes!
PayPal came to Global Mechanic CD & cofounder Bruce Alcock with a script and an interest in collaboratively developing the visuals. "We started from scratch and every change, every iteration, just made the spot better and the communication stronger. Plus it's a great cause - enabling donations for non-profits. The technique was fun to work out too: how painterly, how collage-y, how photographic vs. illustrative to skew the imagery was ongoing development work as the story took shape. This was a rare treat to work on. The creative /producer team were super collaborative, and smart, and responsive, and super complimentary to us, which was nice. End result is photo collage and paint, cosmic zoom comping, and a nice timing exercise. I worked with my percussionist friend Bill Brennan on the music, it’s all real drums and gongs, triangles and sandpaper blocks - real organic stuff for the non-profits out there!" - Bruce Alcock
This is Laundry's first official work from home delivery since pivoting at the end of March to set up the entire studio in a WFH scenario. It is a great example of how everyone is adapting, moving away fro the big shoots and how creative is being reworked to adjust to a post world. The vehicle was created entirely in CG where Laundry was able to control lighting and renders to make it look beautiful against their whimsical animated backgrounds.
Coming off a long stint, shooting episodes for The Kids Are alright and Breaking Up Together, Jay Karas is available for commercial work. It has been a busy Summer for Jay who directed the NBC special "Feeding America Comedy Festival" which aired on May 10 2020. The special raised enough money to provide 16 million meals to people in need across the country. All segments were shot with an incredibly minimal crew, under strict Cover-19 safety protocols, to keep the talent and crew safe. Produced by Funny or Die, DP Karsten and directed by Jay Karas.
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