Director Reuben Sutherland delights with this visual fantasy for Belgium beer maker, Hoegaarden

This is a journey from berry picking to grinding and metamorphosis into a liquid.  A path made of discoveries and engineering, of how each culture approaches its consumption in an elegant and different ritual. From the directors LOBSTER their world of coffee is full of aromas, flavors and design. Their goal was to turn this story into a delicate visual and sound experience. 

Nespresso Aluminum capsules go on to become lots of things.  New from Roof Studio

JJ Sedelmaier teamed up with artist pal John Colquhoun to create a funny wold of characters to demonstrate their affinity for Ray-Ban shades

For 50 years Motel 6 has been known for leaving the light on for travelers all over America. How did we plan on celebrating that stellar reputation of reliability and quality? By tapping into the audience’s nostalgia for those five decades and associating that innate fondness with the brand on a good old fashion road trip. King & Country shot all cars practically and also built them from scratch in CG to allow for transitions to happen seamlessly right in front of our eyes. Decadesmorph into each other using different car models, wardrobe, hair & makeup, props and even period correct color grading. K+C directed this spot to emphasize the details in the camera while using those same details to hide our transitions in the post.

“Lighter Blue” Campaign for McCann Health NYC wins numerous awards including Cannes Lions and LIA. Check out the clever use of sound design for these important spots about depression.