The story of Roy, a hard-working line painter. The story unfolds to show our protagonist’s journey from painter to hero, helping to free the Bird riders from the pollution and stress of their commute and show frazzled drivers that there is another way to travel to work. BAT’s(Directing duo Bali and Mat) stunning character design, suffused lighting and powerful narrative elevate a recognizable everyday scene of commuting to work into an engaging and emotionally led story.

Roof Studio delivers this beautiful 2D animated story for Tetra Pak though FEW. Directed by Thiago Steka and Germano Heitor.

1 in 4 women in the UK will experience domestic violence in their lifetime, yet it’s a subject that nobody wants to talk about. Frances is one of the country’s most talented young musicians with an ever-growing following of young female fans. Her single “Grow” is a heartbreakingly beautiful ballad about supporting a friend who is experiencing domestic violence, something Refuge does for thousands of women every day. This music video aims to raise awareness of support for victims of domestic violence in a warm, emotive way, using a channel that appeals to young women. The film utilizes a fascinating production technique in both 2D and stop-frame animation, helmed by Creative Director Ralph Karam. The backgrounds and background characters were printed out and tracked past the camera in cycles over a 10-day shoot while the main characters of Melanie, Refuge, and Frances were animated 2D at both Not To Scale and Le Cube studios.

For 50 years Motel 6 has been known for leaving the light on for travelers all over America. How did we plan on celebrating that stellar reputation of reliability and quality? By tapping into the audience’s nostalgia for those five decades and associating that innate fondness with the brand on a good old fashion road trip. King & Country shot all cars practically and also built them from scratch in CG to allow for transitions to happen seamlessly right in front of our eyes. Decadesmorph into each other using different car models, wardrobe, hair & makeup, props and even period correct color grading. K+C directed this spot to emphasize the details in the camera while using those same details to hide our transitions in the post.

“Lighter Blue” Campaign for McCann Health NYC wins numerous awards including Cannes Lions and LIA. Check out the clever use of sound design for these important spots about depression.