Every once in a while, a project comes along and you know it's going to be special. This one had the markings from day one. Laundry's Tony Liu was tapped to direct an epic animated short film featuring one of the world's more recognizable professional gamers and interenet personality, Richard Tyler Blevins, AKA "Ninja" for the launch of his new kicks, a collab with the iconic brand adidas. Liu and the Laundry team of artist, designed and animated Ninja's whirlwind journey showing his inspiration from little kid to internet superstar and what kept him going along the way to chase the spark.
We’ll cut straight to the point – 2020 – what a rollercoaster… There could be light at the end of the tunnel…We’re looking at you, US election 🤞. #JellyOOO is back in time for the upcoming US election. Jelly artists have created various pieces of work encouraging and reminding people to (you guessed it) VOTE. This is one of the most important elections in recent history and with voter suppression a real risk, getting the message out to engage and vote is even more important than ever. PLEASE SHARE… get your free downloadable artwork here
JJ Sedelmaier releases another spot in a campaign for Betadine. JJ is a master of finding the perfect balance of comedy and absurdity coupled with a brilliant mind for brand recognition and promotion, bringing a lot of eyes to products worldwide.
This is Laundry's first official work from home delivery since pivoting at the end of March to set up the entire studio in a WFH scenario. It is a great example of how everyone is adapting, moving away fro the big shoots and how creative is being reworked to adjust to a post world. The vehicle was created entirely in CG where Laundry was able to control lighting and renders to make it look beautiful against their whimsical animated backgrounds.
PayPal came to Global Mechanic CD & cofounder Bruce Alcock with a script and an interest in collaboratively developing the visuals. "We started from scratch and every change, every iteration, just made the spot better and the communication stronger. Plus it's a great cause - enabling donations for non-profits. The technique was fun to work out too: how painterly, how collage-y, how photographic vs. illustrative to skew the imagery was ongoing development work as the story took shape. This was a rare treat to work on. The creative /producer team were super collaborative, and smart, and responsive, and super complimentary to us, which was nice. End result is photo collage and paint, cosmic zoom comping, and a nice timing exercise. I worked with my percussionist friend Bill Brennan on the music, it’s all real drums and gongs, triangles and sandpaper blocks - real organic stuff for the non-profits out there!" - Bruce Alcock
Niceshit teamed up with physician and author Dave Moen to create this brilliant mixed-media film to promote his second book, "Permission To Move," which takes a whole new perspective on treating chronic pain. After brainstorming with Moen about his mission, Niceshit conceived a stylistically varied approach to bring the concept to life while relishing in the opportunity to work with such a vast range of techniques and styles.
Not To Scale and Iris collaborated to produce a beautiful 2D animated film for WACOM Cintiq, entitled" The Creative Journey." Directed by Not To Scale's BAT, the film tells the story of the typical journey and endeavors that an artist takes to begin their career, from initial style development, to rejections and the downs of a creative career, and created n an illustrative style that reflects the capability and versatility of Cintiq as a creative tool.
At Laundry they love it when they get to play in the sand box, so to speak. The clever folks at Laughlin Constable reached out to them to design a campaign for their client Acuity Insurance. Directed by ECD Tony Liu, their staff of brilliant character designers turned Acuity's mild-mannered agents into helpful superheros. They had to navigate the waters to avoid being too 'cartoony' and not to skew too young. They brought these whimsical spots to life with dynamic transitions weaving in and out of various scenes where the Acuity agents are able to provide their service with 'the power of heart'. The team nailed it!
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