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The New Yorker marked its centenary with a first-ever video campaign, a stunning visual journey through 100 years of iconic covers. @roofstudionyc created a captivating #animated film that celebrates the 100th anniversary of The New Yorker, encapsulating the magazine’s enduring insights into literature, art, culture, and current events. Turning the pages of history one iconic cover at a time, the film paints a sweeping portrait of The New Yorker’s unmistakable imprint on the world. The team approached the film with more than 5,000 New Yorker covers to work with. Rather than relying on traditional storyboarding, they embraced a more experimental approach to narrative flow, exploring the thematic and tonal links between each cover. Roof xplored unique ways of pairing the anchor covers with the various beats and themes expressed in the script. With each visual they chose, the emotional match had to be there, and connect to the core of what The New Yorker is. View the work here: https://roofstudio.tv/work/the-new-yorker-100
#still The New Yorker marked its centenary with a first-ever video campaign, a stunning visual journey through 100 years of iconic covers. @roofstudionyc created a captivating #animated film that celebrates the 100th anniversary of The New Yorker, encapsulating the magazine’s enduring insights into literature, art, culture, and current events. Turning the pages of history one iconic cover at a time, the film paints a sweeping portrait of The New Yorker’s unmistakable imprint on the world. The team approached the film with more than 5,000 New Yorker covers to work with. Rather than relying on traditional storyboarding, they embraced a more experimental approach to narrative flow, exploring the thematic and tonal links between each cover. Roof xplored unique ways of pairing the anchor covers with the various beats and themes expressed in the script. With each visual they chose, the emotional match had to be there, and connect to the core of what The New Yorker is. View the work here: https://roofstudio.tv/work/the-new-yorker-100
#still The New Yorker marked its centenary with a first-ever video campaign, a stunning visual journey through 100 years of iconic covers. @roofstudionyc created a captivating #animated film that celebrates the 100th anniversary of The New Yorker, encapsulating the magazine’s enduring insights into literature, art, culture, and current events. Turning the pages of history one iconic cover at a time, the film paints a sweeping portrait of The New Yorker’s unmistakable imprint on the world. The team approached the film with more than 5,000 New Yorker covers to work with. Rather than relying on traditional storyboarding, they embraced a more experimental approach to narrative flow, exploring the thematic and tonal links between each cover. Roof xplored unique ways of pairing the anchor covers with the various beats and themes expressed in the script. With each visual they chose, the emotional match had to be there, and connect to the core of what The New Yorker is. View the work here: https://roofstudio.tv/work/the-new-yorker-100
#still The New Yorker marked its centenary with a first-ever video campaign, a stunning visual journey through 100 years of iconic covers. @roofstudionyc created a captivating #animated film that celebrates the 100th anniversary of The New Yorker, encapsulating the magazine’s enduring insights into literature, art, culture, and current events. Turning the pages of history one iconic cover at a time, the film paints a sweeping portrait of The New Yorker’s unmistakable imprint on the world. The team approached the film with more than 5,000 New Yorker covers to work with. Rather than relying on traditional storyboarding, they embraced a more experimental approach to narrative flow, exploring the thematic and tonal links between each cover. Roof xplored unique ways of pairing the anchor covers with the various beats and themes expressed in the script. With each visual they chose, the emotional match had to be there, and connect to the core of what The New Yorker is. View the work here: https://roofstudio.tv/work/the-new-yorker-100
#still The New Yorker marked its centenary with a first-ever video campaign, a stunning visual journey through 100 years of iconic covers. @roofstudionyc created a captivating #animated film that celebrates the 100th anniversary of The New Yorker, encapsulating the magazine’s enduring insights into literature, art, culture, and current events. Turning the pages of history one iconic cover at a time, the film paints a sweeping portrait of The New Yorker’s unmistakable imprint on the world. The team approached the film with more than 5,000 New Yorker covers to work with. Rather than relying on traditional storyboarding, they embraced a more experimental approach to narrative flow, exploring the thematic and tonal links between each cover. Roof xplored unique ways of pairing the anchor covers with the various beats and themes expressed in the script. With each visual they chose, the emotional match had to be there, and connect to the core of what The New Yorker is. View the work here: https://roofstudio.tv/work/the-new-yorker-100
#still The New Yorker marked its centenary with a first-ever video campaign, a stunning visual journey through 100 years of iconic covers. @roofstudionyc created a captivating #animated film that celebrates the 100th anniversary of The New Yorker, encapsulating the magazine’s enduring insights into literature, art, culture, and current events. Turning the pages of history one iconic cover at a time, the film paints a sweeping portrait of The New Yorker’s unmistakable imprint on the world. The team approached the film with more than 5,000 New Yorker covers to work with. Rather than relying on traditional storyboarding, they embraced a more experimental approach to narrative flow, exploring the thematic and tonal links between each cover. Roof xplored unique ways of pairing the anchor covers with the various beats and themes expressed in the script. With each visual they chose, the emotional match had to be there, and connect to the core of what The New Yorker is. View the work here: https://roofstudio.tv/work/the-new-yorker-100