Mod Op is an integrated agency. We merge strategy, creative and technology to make what matters.
Fender “American Original”
In collaboration with Fender, Modop explored the concept of Originality and how the American Original series of instruments celebrates the very best design features from the 50s, 60s and 70s while offering the modern player the playability and technology of now. This full 360° campaign comprised of multiple product videos, including a Hero spot and six individual Artist videos, along with cut-downs for paid media and social, as well as deliverables for digital, OOH, print, retail and a full product brochure.
Microsoft - NYC ANTHEM & RETAIL CONTENT
For the launch of their retail store in NYC, Microsoft wanted to create a unique presence within the city that would strike a positive chord with locals and tourists alike. So, to create an emotionally-charged story that captured the city’s essence, ModOp looked to themes of every day, of the unexpected, of humanity throughout the city. These combined themes came to life as the LED Anthem. Alongside that LED theme, the in-store Artist Series came to life by showcasing some of the city’s best performers captured in slow-mo against iconic locations, which acted as vibrant additional characters in our edits.
Baha Mar - Brand AOR
Mod Op worked with Baha Mar, from brand strategy through creative execution, to launch their global advertising and marketing campaign, LIFE SPECTACULAR. The campaign officially introduced the $4.2 billion dollars integrated Caribbean resort destination to future guests by highlighting Baha Mar’s power to elevate real life moments into something spectacular and positioning it as a one-of-a-kind luxury destination.
Nike Basketball “Blueprint Experience”
CREATIVE CONCEPT Modop came up with the concept of using archetypes to define different styles of play. The idea was that if we could make the experience feel more like an interactive personality test rather than a product finder, then kids would engage. It would have to be based on data to provide accurate results that not only describe the kid but recommend products that made sense. To pull this off, we developed an algorithm that would take a few pieces of input and match each user to one of nine styles of play. Each archetype would then relate to a group of products and explain how those features enabled that game. UX PROTOTYPE TECHNOLOGY To make the whole experience fun and engaging, we knew we needed to push the UX. That meant incorporating a lot of imagery and animation and creating a way for kids to actually interact with the court. Building clickable motion prototypes allowed us to develop a proof of concept and test our theories before executing.