Laundry is a creative and strategic partner to some of the smartest brands and agencies in the world. With offices in Los Angeles and San Francisco, we are home to a diverse team of directors, designers, animators, strategists, and makers of rad things. You’re not satisfied with the status quo and neither are we. So let's do something about it.Laundry offers a suite of premium strategy, branding, design, animation, and VFX services. Bound by no hard-and-fast rules, our house aesthetic shines in a California state of mind. It comes from being a forward-thinking, eclectic team of artists who share an eye for bold and colorful visual language - and a whim for stories and characters that spark curiosity. We love helping our brand and entertainment clients find the best way to put their story in motion, and we get there with a “Go West” spirit.Design • Animation • Strategy • Branding • VFX • Story & Character Development
Laundry / Veloz "40 Million Reasons"
Laundry / Coca-Cola 'Drink Break' Sizzle
Laundry / Adidas x Ninja 'Chase the Spark' :60
Every once in a while, a project comes along and you know it's going to be special. This one had the markings from day one. Laundry's Tony Liu was was tapped to direct an epic animated short film featuring one of the world's most recognizable professional gamers and internet personality, Richard Tyler Blevins, AKA "Ninja" for the launch of his new kicks, a collab with iconic rad brand adidas. Liu and the Laundry team of artists and animators designed and animated Ninja's whirlwind journey showing his inspiration from little kid to internet superstar and what kept him going along the way as he chased his spark. Starting with design, the look and feel was determined then it went through a full on storyboarding phase until the story was fully fleshed out. Laundry and Liu worked with Ninja's team and the designers at adidas to make sure to not only get the shoes just right but to create the perfect anime versions of him at different stages in his life and career. Laundry handled the full process through finishing and final delivery. Liu brought to life an Anime inspired look using full on cel animation and incorporating radness and madness with fluid and dynamic transitions to help move the story along seamlessly.
Laundry / Apple AirPods
Laundry / EA Sports - NHL/NBA/NFL
Laundry / 7Up_Sizzle
Laundry / Honda - CR-V 2020 Murals
Laundry / Acuity "Power of Heart"
At LAUNDRY they love it when they get to play in the sandbox, so to speak. The clever folks at Laughlin Constable reached out to us to design a campaign for their client Acuity Insurance. Directed by Laundry ECD Tony Liu, their staff of brilliant character designers turned Acuity's mild-mannered agents into helpful superheroes. They had to navigate the waters to avoid being too 'cartoony' and not skew too young. They brought these whimsical spots to life with dynamic transitions weaving in and out of various scenes where the Acuity agents are able to provide their service with 'the power of heart'. The team nailed it!
Laundry / Reel 2020
Laundry / Billie Elish - ADBE_Syn_Dir_Cut_002_061619
Laundry / Beats "Colors"
Laundry / Vans - Stop Motion Behind The Scenes