Represented by Tonic DNA in the US, Airplan Studios title sequence for Playing to Survive: von Cramm vs Hitler, a feature documentary streaming on PBS, tells the story of legendary German tennis player Gottfried von Cramm, whose athletic grace and defiance stood in contrast to the Nazi regime’s power in the 1930s. Airplan Studio brought this project to life, blending historical narrative with a personal story of resilience. The brief was to create a sequence that captured von Cramm’s on-court brilliance and the oppression he faced off it — particularly his quiet defiance of Hitler. Balancing historical accuracy with emotion, they used archival footage, tennis choreography, and abstract visuals to evoke the duality of von Cramm’s public heroism and private turmoil. With period-specific imagery and hand-crafted transitions, they mirrored the rising stakes of his personal and professional struggles, creating a dynamic yet restrained visual experience.
Roof Studio and Markham Yard collaborated on this joyful spot to encourage blood donations throughout NYC. Roof loaded the animation with engaging visuals, representative characters and hidden actions that forward the message about the importance of giving blood. The CG Claymation gives a hand-touched and relatable look to the flowing animation, all topped off with a ridiculously catchy jingle.
We follow the imagination of two siblings as they dream about their upcoming Summer trip to Disney. Director Bobby Moser from FLORENCE introduced us to the kids as they transform into 2d characters and fly through an animated adventure highlighting the newest rides and offerings at the park. Animation director and co-founder of the all-female studio BATCH, Lene van Heerden created dynamic 2d environments filled with Disney Easter Eggs (over 15!) that will mesmerize and keep you looking. Her animation minics a roller coaster or water ride at the park and pulls the view into the experience.
Masters & Savant's Albino created this vibrant and a bit irreverent motiongrapgics campaign for Truly hard selzer, through Goodby, Silverstein & Partners, using accelerated visuals, hard-driving music and a mesmerizing flow. It is Truly Unruly.
We are excited to welcome FERN to the LLR family. Fern an Atlanta-based animation and motion design studio that is equal parts craft and collaboration.
Meet Zoé, Elie, Lila, and Yanis, a group of friends united by a single passion: mastering The Art of Being a Rat. A campaign created for Canal+, produced by BOL, directed by Device and brought to life by BETC. Developing the main characters was one of their biggest challenges, steering clear of social class stereotypes. They put a lot of thought into their acting, gestures, voices, slang, clothing and personalities to ensure they felt genuine and relatable. Infusing subtle, adult humor was essential to shaping the characters. Focusing on crafting clever dialogues and assembling a top-notch cast of voice actors. By avoiding childish jokes and worn-out clichés, they ensured the humor was fresh and the characters remained authentic and relatable. For the visual style, Device drew inspiration from contemporary anime influences that truly connect with Gen Z. They made an extensive exploration to fine-tune the style, meticulously crafting every background detail and experimenting with a variety of facial expressions and actions for the characters. The lighting played a big role in this campaign, since it highlights the essence of this lifestyle, whether it’s catching an early morning flight or collecting cups at the end of a festival, these moments truly define what it means to be a rat. View the work HERE
AIM Creative Studio's newest for TedEd debates the most important century and suggests we are at a critical point in history. Aim uses a combination of animation styles, including 2d, 3d, mixed media and design to help carry this important, and a bit frightening, message. Directed, designed and animated by Jon Mayes
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