We are excited to welcome FERN to the LLR family. Fern an Atlanta-based animation and motion design studio that is equal parts craft and collaboration.
Roof Studio and Markham Yard collaborated on this joyful spot to encourage blood donations throughout NYC. Roof loaded the animation with engaging visuals, representative characters and hidden actions that forward the message about the importance of giving blood. The CG Claymation gives a hand-touched and relatable look to the flowing animation, all topped off with a ridiculously catchy jingle.
Meet Zoé, Elie, Lila, and Yanis, a group of friends united by a single passion: mastering The Art of Being a Rat. A campaign created for Canal+, produced by BOL, directed by Device and brought to life by BETC. Developing the main characters was one of their biggest challenges, steering clear of social class stereotypes. They put a lot of thought into their acting, gestures, voices, slang, clothing and personalities to ensure they felt genuine and relatable. Infusing subtle, adult humor was essential to shaping the characters. Focusing on crafting clever dialogues and assembling a top-notch cast of voice actors. By avoiding childish jokes and worn-out clichés, they ensured the humor was fresh and the characters remained authentic and relatable. For the visual style, Device drew inspiration from contemporary anime influences that truly connect with Gen Z. They made an extensive exploration to fine-tune the style, meticulously crafting every background detail and experimenting with a variety of facial expressions and actions for the characters. The lighting played a big role in this campaign, since it highlights the essence of this lifestyle, whether it’s catching an early morning flight or collecting cups at the end of a festival, these moments truly define what it means to be a rat. View the work HERE
AIM Creative Studio's newest for TedEd debates the most important century and suggests we are at a critical point in history. Aim uses a combination of animation styles, including 2d, 3d, mixed media and design to help carry this important, and a bit frightening, message. Directed, designed and animated by Jon Mayes
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