That dream came true when Coca-Cola's in-house agency, KO:OP, reached out to Laundry to create a series of 15 second animated "Drinks Breaks" to be played on Twitch and other streaming platforms. These artful and trippy animations speak to the subversive visual nature of gaming fans. Laundry wanted to avoid the mundane and repetitive approach and took a more experimental angle by employing a range of techniques, from 3D motion capture to CGI to cel animation. Coke typically leans more simple with their branding, but we switched gears to go for a much more sensory overload approach.
Not To Scale and Hello Savants were honored to win the Craft Silver for 2D Animation at the British Arrows Awards last night! (3/25/21) The awarded film, Asics ‘A Shot at the Title’ celebrates the brands 100th anniversary and history of their iconic shoe. Taking inspiration from Japanese watercolour, the narrative flows evocatively from scene to scene, exploring the conception of the design and its roots in traditional Japanese culture. A huge congratulations to all the winners and their amazing work!
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Every once in a while, a project comes along and you know it's going to be special. This one had the markings from day one. Laundry's Tony Liu was tapped to direct an epic animated short film featuring one of the world's more recognizable professional gamers and interenet personality, Richard Tyler Blevins, AKA "Ninja" for the launch of his new kicks, a collab with the iconic brand adidas. Liu and the Laundry team of artist, designed and animated Ninja's whirlwind journey showing his inspiration from little kid to internet superstar and what kept him going along the way to chase the spark.
“Unbreakable” is the story of Barbara the Bunny, an adorable stuffy with a persistent cough. Quality control at the tool factor labels her defective and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. Roof Studio imagined Barbara the Bunny’s world to be this magical place you could only wish to be immersed in. Each frame was crafted with a level of artistry and detail that can be appreciated as a standalone piece of art.
Niceshit teamed up with physician and author Dave Moen to create this brilliant mixed-media film to promote his second book, "Permission To Move," which takes a whole new perspective on treating chronic pain. After brainstorming with Moen about his mission, Niceshit conceived a stylistically varied approach to bring the concept to life while relishing in the opportunity to work with such a vast range of techniques and styles.
Neil Stubbings and Jelly were invited by creative agency The Public House to capture the essence of Redbreast’s much-loved whiskey and help to usher in a new era of spirited communication for the brand. Neil was given the task of bringing to life the feisty, witty little robin who – just like Redbreast – is meticulously crafted.
North Shore grows and provides premium living herbs to all food loving, home chefs, who are passionate about cooking with the freshest ingredients. Sound tasty? Yes it does! And BluBlu's goal was to create a video that looks as good as it tastes!