We are loving the new montage.
The new Mango wheat ale from Golden Road Brewers surfs in on a wave of sunshine and vibrancy, combining cool stop-motion elements and photographs with 2d elements. Not To Scale's director Tammy Hahn leaned into her love of all things vaporware and surf-mag related to create a collage style film with a strong sense of flow and hypnotic use of kaleidoscopic mangoes. All helping to deliver a film that has a strong sense of thirst quenching summer-time fun.
Global Mechanic updates their Spring 2021 montage
Tonic DNA has joined our roster for US representation and we are exploding with excitement. Tonic DNA has a longstanding reputation of being a studio of highly artistic and sought out animation pros. We are thrilled to be joining forces.
To mark World Down Syndrome Day on March 21st, intellectual disability charity L’Arche debuted a teaser for a new short film, entitled ‘Freebird’. Partnering with Canadian musician Jordan Hart and award-winning animation studio Tonic DNA and their director Joe Bluhm, the charity produced a beautiful film that challenged the misconceptions surrounding Down Syndrome. The plot follows the coming-of-age story of a boy with Down syndrome who learns to navigate the world with a loving mother, an absent father, a classroom bully, and a life-long crush. Now, as the full four-minute film launches, we witness 45 years of life flash by in just a few short minutes. Not that it moves too fast to leave an impact - quite the opposite, as a combination of stunning animation and soulful storytelling communicates the quintessentially human story at the heart of this campaign.
Niceshit teamed up with physician and author Dave Moen to create this brilliant mixed-media film to promote his second book, "Permission To Move," which takes a whole new perspective on treating chronic pain. After brainstorming with Moen about his mission, Niceshit conceived a stylistically varied approach to bring the concept to life while relishing in the opportunity to work with such a vast range of techniques and styles.
“Unbreakable” is the story of Barbara the Bunny, an adorable stuffy with a persistent cough. Quality control at the tool factor labels her defective and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. Roof Studio imagined Barbara the Bunny’s world to be this magical place you could only wish to be immersed in. Each frame was crafted with a level of artistry and detail that can be appreciated as a standalone piece of art.
BBDO NY approached Not To Scale and Directors Ronda to create this energetic spot for Dunkin Donuts extra charged coffee. With a cool mix of characters in streetwear, the scenes crackle and fizz with electricity and dynamism encapsulating the Dunkin coffee and its extra charged capabilities.The creative concept consisted of working that extra energy and everything revolves around that both the actions and the framing of the shots. The lightning bolts enhanced this and were a connector between actions and characters. The goal was for everything to be dynamic and extreme, at the same time human and unique. Working with Dunkin’s color palette as a base Ronda added black and white to accentuate the contrast that the lighting bolts’ brightness needed. At the same time, the camera and the super-extreme perspectives accentuated the dynamics and high speed that play a very defined role in the animation. This way everything became Extra, both the actions and the extreme camera angles and positions.
Every once in a while, a project comes along and you know it's going to be special. This one had the markings from day one. Laundry's Tony Liu was tapped to direct an epic animated short film featuring one of the world's more recognizable professional gamers and interenet personality, Richard Tyler Blevins, AKA "Ninja" for the launch of his new kicks, a collab with the iconic brand adidas. Liu and the Laundry team of artist, designed and animated Ninja's whirlwind journey showing his inspiration from little kid to internet superstar and what kept him going along the way to chase the spark.
That dream came true when Coca-Cola's in-house agency, KO:OP, reached out to Laundry to create a series of 15 second animated "Drinks Breaks" to be played on Twitch and other streaming platforms. These artful and trippy animations speak to the subversive visual nature of gaming fans. Laundry wanted to avoid the mundane and repetitive approach and took a more experimental angle by employing a range of techniques, from 3D motion capture to CGI to cel animation. Coke typically leans more simple with their branding, but we switched gears to go for a much more sensory overload approach.
Neil Stubbings and Jelly were invited by creative agency The Public House to capture the essence of Redbreast’s much-loved whiskey and help to usher in a new era of spirited communication for the brand. Neil was given the task of bringing to life the feisty, witty little robin who – just like Redbreast – is meticulously crafted.
Linetest had the pleasure to work with the awesome team at the WWF Arctic to help tell the story of the Bowhead whales who are under attack from noise pollution. Data provided by WWF reveals the growth in shipping traffic in Arctic sea lanes and points out that as sea ice recedes due to rapid climate change, more areas of the ocean are opening up to shipping, exacerbating an already dire situation. Linetest's animation shows the whale's incredible life journey and the impact our human progress has had on their lives. The inspiring voiceover for this spot is revered and renowned Cree/Métis actresses, Tantoo Cardinal. #LessNoiseMoreLife #WorldWhaleDay
Narrated by David Walliams and working besides the team at Sky, Art&Graft created three films for McCain & Family Fund showing three families within the UK and how Family Fund has provided life-changing help for disabled children.
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