CGI extraordinaire Eva Cremer was approached by FILA Kids and V Collective to create a vibrant ad for their ‘Hopping Artist’ campaign across Asia. The concept was inspired by ‘acrylic paint pouring art’, with different colours flowing freely throughout the animation, bringing unlimited creative possibilities.
Yelp’s first campaign since 2016 celebrates restaurants’ ability to ‘Turn the Tables’ in this fun 60 second film. It features three restaurateurs who managed to turn the unpleasantness of the pandemic into positive, and sometimes selfless, situations - by giving food out to local people and offering opportunities to chefs who were struggling to get by. Seed jumped in once they had chosen to lead with 3 of the most inspiring stories, featuring Ketsuda, Glen and Ann. Besides the personalities of these people, we also had rich visual pickings from each of their restaurants. They created a miniature style environment, with larger than life characters, and a device based on the ‘Turn the Tables’ theme where empty cafes turned into thriving spaces. A big shout out to the team at Yelp for giving Seed the opportunity to visually develop this from scratch. It's a treat to have such an enthusiastic client willing to creatively explore.
Aim Creative Studio is our newest addition and we are thrilled! Based in Lisbon Portugal, their studio is a hotbed of talent with an illustrative feel and eclectic bend. In-house music and a wide range of animation styles, makes AIM a destination studio. Check them out.
Roof's Lucas Camargo (Untitled Army) created six spots for Conoco, through Carmichael Lynch Minneapolis, using richly textured cg environments and whimsical characters. The spots follow The Goers on personal journeys illustrating their need to being going and going.
Happy International Women's Day! In collaboration UPS x Martin Agency, Jelly's Kitchen created a brilliant celebration of female small business owners around the world! The animation team was 100% woman creating from a female owned studio. Bravo!
Every once in a while, a project comes along and you know it's going to be special. This one had the markings from day one. Laundry's Tony Liu was tapped to direct an epic animated short film featuring one of the world's more recognizable professional gamers and interenet personality, Richard Tyler Blevins, AKA "Ninja" for the launch of his new kicks, a collab with the iconic brand adidas. Liu and the Laundry team of artist, designed and animated Ninja's whirlwind journey showing his inspiration from little kid to internet superstar and what kept him going along the way to chase the spark.
The dark knight is back in dark chocolate and cream. Oreo celebrates the global theatrical release of The Batman with a limited edition special embossment on their cookies. And Sehsucht couldn't be more delighted to have baked a playful, yet cinematic piece of motion design from two of their favorite icons of pop culture.
Global Mechanic just completed a series of (6) commercials for AlEn, a nature-derived cleaning line with a long history of being eco-friendly. This is AlEn's foray into the US from its home base in Mexico. Director Bruce Alcock and Joe Bichard teamed to create the lovely painterly style, that, paired with the fluid transitions, takes the viewer on a beautiful journey of discovery through nature. Produced for VMLY&R Commerce Chicago
To mark World Down Syndrome Day on March 21st, intellectual disability charity L’Arche debuted a teaser for a new short film, entitled ‘Freebird’. Partnering with Canadian musician Jordan Hart and award-winning animation studio Tonic DNA and their director Joe Bluhm, the charity produced a beautiful film that challenged the misconceptions surrounding Down Syndrome. The plot follows the coming-of-age story of a boy with Down syndrome who learns to navigate the world with a loving mother, an absent father, a classroom bully, and a life-long crush. Now, as the full four-minute film launches, we witness 45 years of life flash by in just a few short minutes. Not that it moves too fast to leave an impact - quite the opposite, as a combination of stunning animation and soulful storytelling communicates the quintessentially human story at the heart of this campaign.
“Unbreakable” is the story of Barbara the Bunny, an adorable stuffy with a persistent cough. Quality control at the tool factor labels her defective and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. Roof Studio imagined Barbara the Bunny’s world to be this magical place you could only wish to be immersed in. Each frame was crafted with a level of artistry and detail that can be appreciated as a standalone piece of art.
Christmas TV spot for STELLA ARTOIS, ‘Give the Gift of Time,’ released just this week, and featuring Matt Damon alongside the gorgeous watercolor animation directed and hand painted by JELLY’s Em Cooper. This Christmas, Stella are supporting Water.org (founded by Damon) to bring water closer to remote villages, in turn saving time for the women who walk miles every day to get water, giving them that time back to spend with their families. Em put to use her storytelling skills, combined with her trademark hand-painted style and fluid, animated transitions to depict the joy of having water close to hand, for those who normally struggle to obtain this everyday luxury. The live action segments of the film were directed by Mark Seliger.
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Coming off a long stint, shooting episodes for The Kids Are alright and Breaking Up Together, Jay Karas is available for commercial work. It has been a busy Summer for Jay who directed the NBC special "Feeding America Comedy Festival" which aired on May 10 2020. The special raised enough money to provide 16 million meals to people in need across the country. All segments were shot with an incredibly minimal crew, under strict Cover-19 safety protocols, to keep the talent and crew safe. Produced by Funny or Die, DP Karsten and directed by Jay Karas.