Motif showcases their high esthetic with this promo for I, Siren
One Love foundation approached Not To Scale and Kris Merc to illustrate their campaign for teenagers and love. The magic of love is at the heart of this campaign with the dynamic character styles and bespoke music tract, reflecting the world young people are living in today and all the nuances of what loves looks like to each person. Director Kris Merc approached the project by reflecting that everyone deserves to see themselves loved, through all the varying forms it takes. This manifests itself though the visual identity of diverse characters and through the compelling storytelling and eye-catching 2d styles.
To mark World Down Syndrome Day on March 21st, intellectual disability charity L’Arche debuted a teaser for a new short film, entitled ‘Freebird’. Partnering with Canadian musician Jordan Hart and award-winning animation studio Tonic DNA and their director Joe Bluhm, the charity produced a beautiful film that challenged the misconceptions surrounding Down Syndrome. The plot follows the coming-of-age story of a boy with Down syndrome who learns to navigate the world with a loving mother, an absent father, a classroom bully, and a life-long crush. Now, as the full four-minute film launches, we witness 45 years of life flash by in just a few short minutes. Not that it moves too fast to leave an impact - quite the opposite, as a combination of stunning animation and soulful storytelling communicates the quintessentially human story at the heart of this campaign.
Every once in a while, a project comes along and you know it's going to be special. This one had the markings from day one. Laundry's Tony Liu was tapped to direct an epic animated short film featuring one of the world's more recognizable professional gamers and interenet personality, Richard Tyler Blevins, AKA "Ninja" for the launch of his new kicks, a collab with the iconic brand adidas. Liu and the Laundry team of artist, designed and animated Ninja's whirlwind journey showing his inspiration from little kid to internet superstar and what kept him going along the way to chase the spark.
The new Mango wheat ale from Golden Road Brewers surfs in on a wave of sunshine and vibrancy, combining cool stop-motion elements and photographs with 2d elements. Not To Scale's director Tammy Hahn leaned into her love of all things vaporware and surf-mag related to create a collage style film with a strong sense of flow and hypnotic use of kaleidoscopic mangoes. All helping to deliver a film that has a strong sense of thirst quenching summer-time fun.
Global Mechanic just completed a series of (6) commercials for AlEn, a nature-derived cleaning line with a long history of being eco-friendly. This is AlEn's foray into the US from its home base in Mexico. Director Bruce Alcock and Joe Bichard teamed to create the lovely painterly style, that, paired with the fluid transitions, takes the viewer on a beautiful journey of discovery through nature. Produced for VMLY&R Commerce Chicago
...and we could just kiss ourselves. Seed’s focus is on character and story, with a liberal sprinkling of personality, warmth and wit. Check out their 2021 montage.
Global Mechanic updates their Spring 2021 montage
That dream came true when Coca-Cola's in-house agency, KO:OP, reached out to Laundry to create a series of 15 second animated "Drinks Breaks" to be played on Twitch and other streaming platforms. These artful and trippy animations speak to the subversive visual nature of gaming fans. Laundry wanted to avoid the mundane and repetitive approach and took a more experimental angle by employing a range of techniques, from 3D motion capture to CGI to cel animation. Coke typically leans more simple with their branding, but we switched gears to go for a much more sensory overload approach.
BBDO NY approached Not To Scale and Directors Ronda to create this energetic spot for Dunkin Donuts extra charged coffee. With a cool mix of characters in streetwear, the scenes crackle and fizz with electricity and dynamism encapsulating the Dunkin coffee and its extra charged capabilities.The creative concept consisted of working that extra energy and everything revolves around that both the actions and the framing of the shots. The lightning bolts enhanced this and were a connector between actions and characters. The goal was for everything to be dynamic and extreme, at the same time human and unique. Working with Dunkin’s color palette as a base Ronda added black and white to accentuate the contrast that the lighting bolts’ brightness needed. At the same time, the camera and the super-extreme perspectives accentuated the dynamics and high speed that play a very defined role in the animation. This way everything became Extra, both the actions and the extreme camera angles and positions.
We connect companies, advertising agencies, studios and developers with a curated selection of animation artist from around the globe, assisting in comprehensive searches and production services ranging from artist insertion, to live action and full scale film & animation production.
“Unbreakable” is the story of Barbara the Bunny, an adorable stuffy with a persistent cough. Quality control at the tool factor labels her defective and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. Roof Studio imagined Barbara the Bunny’s world to be this magical place you could only wish to be immersed in. Each frame was crafted with a level of artistry and detail that can be appreciated as a standalone piece of art.
Niceshit teamed up with physician and author Dave Moen to create this brilliant mixed-media film to promote his second book, "Permission To Move," which takes a whole new perspective on treating chronic pain. After brainstorming with Moen about his mission, Niceshit conceived a stylistically varied approach to bring the concept to life while relishing in the opportunity to work with such a vast range of techniques and styles.
Coming off a long stint, shooting episodes for The Kids Are alright and Breaking Up Together, Jay Karas is available for commercial work. It has been a busy Summer for Jay who directed the NBC special "Feeding America Comedy Festival" which aired on May 10 2020. The special raised enough money to provide 16 million meals to people in need across the country. All segments were shot with an incredibly minimal crew, under strict Cover-19 safety protocols, to keep the talent and crew safe. Produced by Funny or Die, DP Karsten and directed by Jay Karas.