Emerging Trends in Gaming Studios and Animation: A Look at the Latest Projects
SEED “Free Your Brain” / 2D characters & environment There’s been a boom of new gaming studios recently, and some are seemingly jumping on the bandwagon of a buzzword-enhanced quick buck. Crypto this, Children’s NFT Casino that…They are games that don’t put the gamer central to the game. This recent flooding of new studios also means that top-qualitySHOW
SEED “Free Your Brain” / 2D characters & environment
There’s been a boom of new gaming studios recently, and some are seemingly jumping on the bandwagon of a buzzword-enhanced quick buck. Crypto this, Children’s NFT Casino that…They are games that don’t put the gamer central to the game. This recent flooding of new studios also means that top-quality artists can be trapped in dead-end jobs, and therefore more difficult to recruit. The traditionally animated film tells the story of a group of jaded developers who reach breaking point in their job, and their brains go on a violent, yet comedic, rampage in an effort to be free from tyranny. In collaboration with Bad Brain, the film was written, directed, and produced at SEED in the guise of an adult animated series you’d expect to watch on Adult Swim or some dark, hidden corner of Netflix. Read more HERE
BluBlu Studio latest game trailer for Airhead is 2.5 D journey through the inner workings of the Airhead world. In the game, you help a small body save a head-like organism full of air, from a leak that threatens its life. Explore their Metroidvania-style world and overcome challenging environmental puzzles to find the key to the head’s survival. Click HERE to see the trailer.
FB is a highly talented Barcelona-based3D Character Animation Studio that has breathed personality into Audi and their award-winning Christmas campaign, ING, Kelloggs, and more. Creating memorable characters that have depth and authenticity, The Frank Barton Co. approaches every project with the spirit of collaboration and professionalism. MONTAGE
TONIC DNA JUMP / in-House Experimentation / Hybrid 2d/3d As part of their in-house experimentation, this short film, JUMP was created as research into how they can merge 3D and 2D animation to achieve new animation styles. The story is about Leaf, a young person learning to use their power to jump into new universes. Each jump gave Tonic the opportunity to explore new stylistic possibilities. They wanted something cyberpunk, alive with Kirby crackle, graphic and punchy, with stills you want to hang on your wall. View more HERE
AIM CREATIVE STUDIOS Healios “The Most Important Century” / 2d hand-drawn character and environments
AIM’s newest for Healios showcases their hand touched, 2d style. Rooted in illustration, AIM uses a combination of organic line strokes and fluid, flowing motion to create a style that seems familiar to the viewer to draw them in. HERE
Captivating Creations: A Summer Showcase of 3D Animation, Uplifting Reels, and Thought-Provoking Messages in the World of Visual Storytelling
They did it again. Roof Studio once again showcases their ability to tell a captivating story that tugs at your emotions through stunning visuals loaded with detail and intrigue. ‛4-H’ is a compelling 3D-animated story that traces the path of four children involved with 4-H. Creating ‘4-H’ demanded a harmonious blend of careful planning, captivating storytelling,SHOW
ROOF “Making A Difference” / 3D characters & environment
They did it again. Roof Studio once again showcases their ability to tell a captivating story that tugs at your emotions through stunning visuals loaded with detail and intrigue. ‛4-H’ is a compelling 3D-animated story that traces the path of four children involved with 4-H. Creating ‘4-H’ demanded a harmonious blend of careful planning, captivating storytelling, and detailed design. Roof crafted a storyboard filled with lively scenes, bound together by seamless transitions and dynamic camera movements. The narrative required intense attention to detail in their renders, particularly with vegetation, to immerse the audience fully in the children’s world. Each environment, from the blooming garden to the leafy treehouse, played a crucial storytelling role. Character development was also key, as they aimed to convey the children’s evolving friendship, shared experiences, and their proud community contributions, capturing the essence of their journey.Despite the technical challenges of crafting detailed environments and characters, the Roof teams’ creativity thrived under these demands. The final product, ‘4-H’, is a testament to their talent and innovative spirit. Find out more out the film HERE
BluBlu Studios is celebrating Summer with a collection of uplifting, brightly colored and inspirational animations from their portfolio. The reel includes works from L’Occitaine, Samsung, Natural Atlas, and more, and showcases BluBlu’s range of styles of 2d Animation. Click the link HERE or the image to view the reel
AIM CREATIVE STUDIOS TED ED “The Most Important Century” /3d character, mixed media, typography & design
AIM’s newest for TedEd debates the most important century and suggests we are at a critical point in history. AIM uses a combination of animation styles, including 2d, 3d, mixed media and design to help carry this important, and a bit frightening, message. Directed, designed and animated by Jon Mayes. Join the discussion HERE
Their team of skilled artists and animators are experts in creating high-quality motion graphics for a wide range of industries and purposes, including explainer videos, product demos, social media campaigns, and TV commercials. Cristian Morales, founder and lead animator, has worked on numerous high-profile projects and received international recognition for his work. MONTAGE
Tonic DNA has been working with Mega IP SuperPlastic for a while now, on various projects including social media content. They put together a compilation of some of that work. STAY TUNED for more incredible projects coming from Tonic DNA X SuperPlastic. SP SOCIAL COMPILATION
Innovative Animation: A Look at the Latest Works from Roof, BluBlu Studios, Art&Graft, and Aim Creative Studio
ROOF “Picturing My Mind” / 3D characters & environment Roof ended the year by creating this eye-catching passion piece from director and co-founder Vinicius Costa. Picturing My Mind is a whimsical animated journey through the doors of past memories. A visual open that explores the profound experiences that shape us all. “In contrast to the rich detailsSHOW
ROOF “Picturing My Mind” / 3D characters & environment
Roof ended the year by creating this eye-catching passion piece from director and co-founder Vinicius Costa. Picturing My Mind is a whimsical animated journey through the doors of past memories. A visual open that explores the profound experiences that shape us all. “In contrast to the rich details in the background, I wanted our character to stand out as simple. And body language is important to this film, as I animated her with big motion – opposite to the rigid stiffness of the structures near by. This conceptual juxtaposition allows the character to appear relatively small in frame while capturing your attention.” – Vini Find out more out the film HERE
BluBlu continues to create WEB3 content under the Motionverz moniker. Debris is a pay-to-play AR mobile game developed on the blockchain where a player moves around a city in search of Debris crystals. For this trailer, they created a unique graphic 2d language to use over a 3d environment. Read more about it HERE
“2022 was a busy year for animation, with new forms emerging, new tools at your fingertips, and younger artists entering the fold. Agencies and brands continue to see the benefit of animation, through messaging, creativity and longevity. And Liz Laine Reps continues to seek out innovators in the field.
CLICK to see what we were up to in 2022. With our “22 in Review” reel spanning stop-motion, cg, 2d character, design, mixed media and more.
We appreciate your support and hope to work with you in 23!” – Liz
ART&GRAFT Amazon Haven Life 2.0 / 3d character and environments
For their second installment for Amazon’s Haven Life, A&G stopped by their favorite family room for a quick whirlwind visit, but this time creating a fresh but familiar fully 3D world. Life never stops moving and neither do their visuals in this one-take wonder. See their process HERE
Aim Creative Studio is our newest addition and we are thrilled! Based in Lisbon Portugal, their studio is a hotbed of talent with an illustrative feel and eclectic bend. In-house music and a wide range of animation styles, makes AIM a destination studio. Check them out. Visit their site HERE
BluBlu: High-end Design and Successful Visual Storytelling
Have you checked out BluBlu lately? High-end designs and successful visual storytelling are the propelling forces they use to create content that drives change, educates, and motivates. Welcome to their world of design and animation. “We’re a global, design-driven animation production company which thrives on creating award-winning animated content both for online & offline use. Our goal isSHOW
Have you checked out BluBlu lately? High-end designs and successful visual storytelling are the propelling forces they use to create content that drives change, educates, and motivates. Welcome to their world of design and animation.
“We’re a global, design-driven animation production company which thrives on creating award-winning animated content both for online & offline use. Our goal is to help brands achieve new heights thanks to compelling storytelling and distinct design. We partner with the most prominent ad agencies, publishers, production houses and global brands. Our clients list includes The New York Times, Universal Music Group, Riot Games, Durex, Subaru, Nickelodeon, Panasonic, Macmillan Publishers, Pearson, L’Occitane, Vattenfall and Singapore Airlines. See our MANIFESTO REEL below“
Below are some case studies on some of BluBlu’s signature work
To help New York skincare brand Kiehl’s Since 1851 celebrate Pride this year BluBlu worked with PLUS to bring to life the illustrations of Lucy Kirk. Their job was to bring the colorful cast of characters to life as a fun and vibrant street parade in New York’s East Village.
Eye-Catching Campaigns and Creative Updates from BluBlu Studios and Other Studios
ROOF Conoco “The Goers” / 3D characters & environment Roof does it again. Creating eye-catching and inviting characters for Carmichel Lynch‘s new campaign for Conoco, director Lucas Camargo a.k.a. Untitled Army brings his unique style to a cast of characters. The campaign follows a group of 3d, highly textural Goers through a visual playground. This campaign will prompt you toSHOW
ROOF Conoco “The Goers” / 3D characters & environment
Roof does it again. Creating eye-catching and inviting characters for Carmichel Lynch‘s new campaign for Conoco, director Lucas Camargo a.k.a. Untitled Army brings his unique style to a cast of characters. The campaign follows a group of 3d, highly textural Goers through a visual playground. This campaign will prompt you to watch again and again, discovering visual metaphors throughout the journey. View the campaign HERE
Meet “Don Esqueleto,” the new CG brand ambassador for Sauza cocktails. Don Esqueleto is entirely CG, created in a stop-motion style, with photo-real textures that mimic a stop-motion miniature. He was developed from scratch in close collaboration with Highdive creatives in the US and UK. Their CG approach meant that the creatives could craft Don Esqueleto’s performances in a way that would not have been possible using actual stop-motion, at least not without resorting to expensive reshoots, resulting in a wickedly relatable character. See all media HERE
BluBlu encourages supporting LGBTQ organizations in Europe and the US. Help them celebrate diversity and equality. They have created a series of stickers from their talented artists, to be stuck all over cities to encourage inclusion and remind the politicians that the population supports equality & diversity. If you want to help BluBlu share some love, let us know, and we’ll get a package full of colorful stickers and some tips on how you can make the world better for everyone. If you want digital files, find them HERE. We appreciate your support.
Sehsucht updates with an incredible new reel which includes automotive work from Porsche and Mercedes Benz as well as their phenomenal spot “The Every Home” which was awarded the 2022 ADC GOLD CUBE for best VFX. Others include Oreo x Batman, Puma, Gatorade, Rolex, and more.
Celebrating Women, Innovation, and Dynamic Storytelling
JELLY UPS Women’s Day “Proudly Unstoppable” / 2D design, character animation & live Celebrating women-owned businesses on ‘International Women’s Day’, UPS & Martin Agency collaborated on an animated commercial, led by KITCHEN’s Rachinta as animation director. She worked alongside illustrators Marian, Cheng & Danii with the all-female crew over six weeks to create the film. “We worked three fantastic illustrators from differentSHOW
JELLY UPS Women’s Day “Proudly Unstoppable” / 2D design, character animation & live
Celebrating women-owned businesses on ‘International Women’s Day’, UPS & Martin Agency collaborated on an animated commercial, led by KITCHEN’s Rachinta as animation director. She worked alongside illustrators Marian, Cheng & Danii with the all-female crew over six weeks to create the film. “We worked three fantastic illustrators from different parts of the world, each with their own distinct style. It would’ve been a challenge to tie the styles together, but we had an amazing team of talented women. It was an honor to work with them all, and produce a great film to celebrate women everywhere.” Read More HERE
The creative studio YES joins LLR for US/ Canadian Representation.
Kiersten Stevens, founder of Yes Creative Co began as a set designer and prop stylist and, as the years progressed, she took on more art direction, directing and producing rolls, which led her to found YES in 2016. “As you can see from our work we love tactile design, stop motion, clean lines, bright colors and all things playful. We’ve done a lot of work in the food and beverage space and recently acquired a Sisu Robot to shoot all of those sexy pouring and tossing of food shots (it can be used for a slew of things). That said, we’re interested in working on all types of projects. We also do event design and production and do all of John Legend and Chrissy Teigen’s personal parties. Let’s work together!” Visit her site HERE
Go behind-the-scenes to learn about Bruce Alcock’s (Co-Owner / CD) process behind the innovative animation on the film Carbon – The Unauthorized Biography The film tells the story of life’s core element with a breathtaking blend of animation, interviews, and gorgeous location footage. In 2022, the film debuts on CBC TV in Canada, in theaters and on ABC in Australia, and around the world on major broadcasts in French and German versions. An Australian-Canadian coproduction by Emmy-winning Genepool Productions and Sundance-winning Handful of Films. Join the conversation HERE
ART&GRAFT Ford Insure / 2d character, 2.5d environments
Using a free-flowing camera and floating vignettes we follow Rolanda, our protagonist, as she breezes through her day — completing every task effortlessly. The film combines charming 2D character animation with 2.5D environments, all tailor-made to fit with the distinctive blues of the Ford Insure brand. Then when you mix in the gravelly tones of Bryan Cranston, it’s bound to turn out special. Explore the process HERE
BLUBLU Science Moms / 2d character and designBluBlu
produced and directed a touching letter from Dr. Russell – a Climate Scientist to her kids… She is not only a Scientist, she is a ‘gladiator’ that fights Climate Change every day To make the Earth as we know it, remain unchanged for future generations. (sciencemoms.com) More HERE
ART&GRAFT TEAM USA – Olympics / 2D Character & Environments
Ever wondered what it takes to be an Olympic athlete? In this cool campaign for Team USA, Art&Graft, in collaboration with 72andSunny, show the team of family and friends behind the Olympians and Paralympians at Beijing 2022. Join Elana Meyers Taylor, Maame Biney and Zach Miller as we sled, skate, and slalom our way through recollected memories from the people that’ve supported them from the beginning of their journey.With a flurry of traditional 2D character animation, clever compositing and thoughtful transitions A&G set out to capture the adrenaline-infused glow of competition at the highest level, proudly draped in the red, white and blue of Team USA. See all the spots HERE
JELLY KEVITA “For All Gutkind” / 2D line animation & tabletop
Working closely alongside Adam & EveNYC, Jelly’s Estudio Pum were commissioned together with Jelly’s in-house team KITCHEN to develop a new visual world for the US probiotic and prebiotic drinks brand KeVita. ‘For All Gutkind’ is an ode to each and every kind of gut there is. The campaign was developed to reposition the Pepsico-owned brand in the world of gut-led health drinks, embracing illustration and animation to build an organic, natural, abstract – and fun – celebratory world to stand out from the rest. Estudio Pum’s visual world consisted of 6 key visuals in varying formats to span both brand and the portfolio of products. The landscapes are inhabited by a family of fun characters, embodying and celebrating the diversity and variety of different guts. Find out more HERE
“The SneAKA” for Reebok 3D design and environment, motion graphics
Problem solvers at heart, Global Mechanic has been creating award-winning animation for over 20 years. This past spring they were nominated for a Daytime Emmy for their work on PBS “Scribbles & Ink” and prior to that won a series of Gold & Silver Lions at Cannes for their work for Lighter Blue. Dependable, friendly (they are Canadian!) innovative, and collaborative. They are coders, developers, creators of 2d, stop-motion, and mixed media, and artist at their core.
Celebrating Resilience and Creativity: Highlights from Recent Creative Projects
SEED YELP “Turn the Tables” / 3D design, 3D animation & Character Yelp’s first campaign since 2016 celebrates restaurants’ ability to ‘Turn the Tables’ in this fun 60-second film. It features three restaurateurs who managed to turn the unpleasantness of the pandemic into positive, and sometimes selfless, situations – by giving food out to local people andSHOW
SEED YELP “Turn the Tables” / 3D design, 3D animation & Character
Yelp’s first campaign since 2016 celebrates restaurants’ ability to ‘Turn the Tables’ in this fun 60-second film. It features three restaurateurs who managed to turn the unpleasantness of the pandemic into positive, and sometimes selfless, situations – by giving food out to local people and offering opportunities to chefs who were struggling to get by. Seed jumped in once they had chosen to lead with 3 of the most inspiring stories, featuring Ketsuda, Glen, and Ann. Besides the personalities of these people, Seed had rich visual pickings from each of their restaurants. They created a miniature-style environment, with larger than life characters, and a device based on the ‘Turn the Tables’ theme where empty cafes turned into thriving spaces. Seed had the opportunity to visually develop this from scratch. It’s a treat to have such an enthusiastic client willing to creatively explore. Read More HERE
Some of Laundry’s favorite projects involve bringing a client’s brand, or in this case, their label to life. They were delighted to do just that for Kona Brewing Company with their friends at Duncan Channon. Eschewing the traditional tabletop product shoot, ECD Jayson Whitmore proposed celebrating Kona’s gorgeous packaging through a series of 5 social stories brought to life in gorgeous hand-drawn cel animation and photo-real 3D. View them all HERE
SEED Sage – Voices of Business/ 2D Character, design & Live Action
Ever wondered what it takes to be an Olympic athlete? In this cool campaign for Team USA, Art&Graft, in collaboration with 72andSunny, show the team of family and friends behind the Olympians and Paralympians in Beijing 2022. Join Elana Meyers Taylor, Maame Biney, and Zach Miller as we sled, skate, and slalom our way through recollected memories from the people that’ve supported them from the beginning of their journey. With a flurry of traditional 2D character animation, clever compositing, and thoughtful transitions A&G set out to capture the adrenaline-infused glow of competition at the highest level, proudly draped in the red, white, and blue of Team USA. See all the spots HERE
JELLY The Feelings / 2D character animation & Design
For Mental Health Awareness Week Niceshit animates a colourful cast of emotive characters inspired by real-life stories of NHS frontline workers and their experiences of working during the pandemic. Supported by The Laura Hyde Foundation, who ensure that medical and emergency services personnel have access to the best mental health support available, ‘The Feelings’ brings to life a cast of charming characters – including ‘Power Less’, ‘Rising Dread’, and ‘Red Rage’ – to communicate common thoughts and feelings of front line healthcare workers. McCann researched and created the script which Niceshit designed and directed in a film that draws attention to the reality of what front-line healthcare workers experience. Find out more HERE
Masters & Savant shot this inspiring spot for Hollard in Cape Town. Combining delightful 2d animation by Gerhard Human, the spot encourages us all to make a change. More info HERE
The creative studio YES joins LLR for US/ Canadian Representation.
Kiersten Stevens, founder of Yes Creative Co began as a set designer and prop stylist and, as the years progressed, she took on more art direction, directing, and producing rolls, which led her to found YES in 2016. “As you can see from our work we love tactile design, stop motion, clean lines, bright colors and all things playful. We’ve done a lot of work in the food and beverage space and recently acquired a Sisu Robot to shoot all of those sexy pouring and tossing of food shots (it can be used for a slew of things). That said, we’re interested in working on all types of projects. We also do event design and production and do all of John Legend and Chrissy Teigen’s personal parties. Let’s work together!” Visit her site HERE
Global Mechanic: A Creative Journey Across Advertising, Film, Series, Interactive, and Illustration
Here’s what Global Mechanic has been up to lately… They continue to work on all sorts of methods and media, across divergent production silos. ADVERTISING ALEN: Community of Clean A household name in Mexico, ALEN’s cleaning products needed to make a big splash for a marketing launch in the U.S.A. They needed a hand-made organic look thatSHOW
A household name in Mexico, ALEN’s cleaning products needed to make a big splash for a marketing launch in the U.S.A. They needed a hand-made organic look that suited their family-friendly natural products. The production design was modular, so Global Mechanic could roll out painterly elements from the spots across the web and broadcast media with a great deal of flexibility for this large campaign.
This is the ultimate biography of Carbon, the most talked about but least understood element on earth. Their biggest documentary to date, this Australian/Canadian feature film co-production approached them to animate science in an arty way. They made over 40 minutes of animated content, from painted elements composited with interviewees like Neil deGrasse Tyson to exploding supernovas, and right down to shimmering, glowing nuclei. Massive!
SERIES
Birdgirl
After our Cartoon Network Hotel installation project went so well with them last year, Adult Swim approached GM on this much-awaited Harvey Birdmansequel. One of their longstanding directors Rich Ferguson-Hull heads up the team on this continuing cult classic.
GM was super excited to work with Believe Entertainment, Bill Sherman, and YouTube Kids on this new preschool music series. They had a great time designing this mixed collage and cartoon look, and building a pipeline to accommodate animated characters, live celebrity musicians, cool locations around America, and FOOD.
Recently featured on CBS’ 60 Minutes, this interactive story for the mobile phone is all about Zita Cobb, the billionaire who has garnered attention all over the world for her entrepreneurial prowess in business, art, and tourism on Newfoundland’s Fogo Island
Scribbles and Ink the winner of the 2021 KidScreen Award, this beautiful PBS Kids interactive preschool art-making app has been nominated again this year.
ILLUSTRATION
A Wonderful Bigness
Global Mechanic closed out the year with our Creative Director Bruce Alcock illustrating this children’s book for boutique publisher Running the Goat.
Fall 2021 Unveils a Tapestry of Creativity: From Jelly’s Animated Triumphs to BluBlu’s Sustainable Visions
JELLY HAYWARD “Paint The Process” / Hand-painted 2D Jelly has been very busy this Fall, to include JELLY-represented director, Em Cooper oil paint animation piece that communicates the idea of dedication, hard work and the training process that athletes go through in the run up to their pivotal sporting achievements. In a film made with Wieden+Kennedy, Portland for their client Hayward Field, which is an iconic Track &SHOW
JELLY HAYWARD “Paint The Process” / Hand-painted 2D
Jelly has been very busy this Fall, to include JELLY-represented director, Em Cooper oil paint animation piece that communicates the idea of dedication, hard work and the training process that athletes go through in the run up to their pivotal sporting achievements. In a film made with Wieden+Kennedy, Portland for their client Hayward Field, which is an iconic Track & Field training ground based in Oregon, USA. Hayward has seen countless record-breakingathletes in training, such as Sha’Carrie Richardson, Nick Symmonds and Otis Davis. Using Em’s signature, emotionally charged style of oil painting and rotoscoped animation, clips from famous Track & Field sporting moments combined with rotoscoped animation are used to paint the maniacal, intense process of training that leads up to the glory of winning. The mood and tone shift from a darker, more obscured animated world, which represents the hard work and training, to a clearer, more detailed live action one, which shows the glory of winning. “it’s what you put in, that leads to the glory you get out”. See this piece and other new work from JellyHERE
BLUBLU Samsung “Sustainability” / 2D Character & Environments
In co-operation with T Brand Studio, BluBlu created the animated film, social cuts and print materials for Samsung new generation washing machine and its eco-friendly solutions. Global sustainability problems are of highest importance, and BluBlu’s goal was to showcase the benefits of using their product and how it positively affects users’ lives and the environment. Visit BluBlu Behancepage for more info.
Directed by Memoma, a creative team passionate about animation, motion and graphic design. They are innovators ready to jump from trend to trend; seeking creative solutions, synthesis and metamorphosis of ideas that suit the needs of emerging markets. They´re multifaceted lovers of the cosmetic, who let their creations run free, often with unexpected results.
JELLY Spotify / 2d Design, Mixed Media, Live Action
Jelly’s psychedelic design maestros Estudio Pum were just the right pick to create suitably mind-blowing visuals for Spotify’s new interactive feature of their Anchor product,. They made a slick mix with Jelly’s KITCHEN crew directed and animated the trip into the mind of the Podcast creator. The aim of the story was to tell the viewer how Podcasting has been a one-way conversation traditionally – until now.
Check out A&G latest for Haven Life, a confetti-filled, multi-technique mashup for the life insurance provider. We follow Emily and her partner on a quick-fire jaunt across a Haven Life branded living room, finding deal and competitive rates at every turn. Combining a lush 3d backdrop with contemporary 2d character illustration, it is a fresh take on life insurance for the next generation. See more from A&G HERE
Inès Pagniez is a sculptor specialising in plasticine, based in France. Her work is characterful, playful and beautifully depicts the everyday mannerisms and nuances of human expression. See her work HERE
“Shine On” for YMCA Toronto 3D Character & Environments
Problem solvers at heart, Global Mechanic has been creating award-winning animation for over 20 years. This past spring they were nominated for a Daytime Emmy for their work on PBS “Scribbles & Ink” and prior to that won a series of Gold & Silver Lions at Cannes for their work for Lighter Blue. Dependable, friendly (they are Canadian!) innovative and collaborative. They are coders, developers, creators of 2d, stop-motion and mixed media, and artist at their core.
Creative Delights: Fall 2021’s Best Animated Campaigns and Artwork
JJ SEDELMAIER JB WELD “Patio Problems” / 2D Integrated Character & Live Planet Propaganda called on JJ Sedelmaier to help create this campaign for JB WELD entitled “Be Your Strongest Self, ” and he answered with these hilarious 2D integrated character delights. The campaign consists of seven spots (a mix of :15s and :30s), which will run nationally onSHOW
JJ SEDELMAIER JB WELD “Patio Problems” / 2D Integrated Character & Live
Planet Propaganda called on JJ Sedelmaier to help create this campaign for JB WELD entitled “Be Your Strongest Self, ” and he answered with these hilarious 2D integrated character delights. The campaign consists of seven spots (a mix of :15s and :30s), which will run nationally on linear TV, Connected TV, and digital channels. It tells the story of four different homeowners who gain confidence from encouraging words doled out by their Strongest Self-alter egos as they embark on various home improvement and craft projects. See more HERE
NOT TO SCALE TARGET “Bookworm”Stop-Motion, Paper Craft
Not To Scale NY & director Lucinda Schreiber craft beautiful stop-motion spots for Target and Mythology! Tasked with creating a campaign to support a new children’s product line from illustrator Christian Robinson for Target and bring these designs to life in a paper craft collage style, Lucinda imbued these spot with charm and wonder, beautifully and seamlessly animated in camera. Filmed at the Not To Scale New York studio, each spot is focused on a range of Christian Robinson’s inspired Target products. The spots begin with a child in a stop-motion animated world and end with a live-action version of the kid playing in their bedroom. View the spots HERE
JELLY HAYWARD “Paint The Process” / Hand-painted 2D
Jelly has been very busy this Fall, including JELLY-represented director, Em Cooper’s oil paint animation piece that communicates the idea of dedication, hard work and the training process that athletes go through in the run-up to their pivotal sporting achievements. In a film made with Wieden+Kennedy, Portland for their client Hayward Field, which is an iconic Track and field training ground based in Oregon, USA. Hayward has seen countless record-breaking athletes in training, such as Sha’Carrie Richardson, Nick Symmonds, and Otis Davis. Using Em’s signature, emotionally charged style of oil painting and rotoscoped animation, clips from famous Track and field sporting moments combined with rotoscoped animation are used to paint the maniacal, intense process of training that leads up to the glory of winning. The mood and tone shift from a darker, more obscured animated world, which represents the hard work and training, to a clearer, more detailed live-action one, which shows the glory of winning. “it’s what you put in, that leads to the glory you get out”. See this piece and other new work from JellyHERE
Directed by Memoma, a creative team passionate about animation, motion and graphic design. They are innovators ready to jump from trend to trend; seeking creative solutions, synthesis and metamorphosis of ideas that suit the needs of emerging markets. They´re multifaceted lovers of the cosmetic, who let their creations run free, often with unexpected results.
JELLY Spotify / 2d Design, Mixed Media, Live Action
Jelly’s psychedelic design maestros Estudio Pum were just the right pick to create suitably mind-blowing visuals for Spotify’s new interactive feature of their Anchor product,. They made a slick mix with Jelly’s KITCHEN crew directed and animated the trip into the mind of the Podcast creator. The aim of the story was to tell the viewer how Podcasting has been a one-way conversation traditionally – until now.
Inès Pagniez is a sculptor specializing in plasticine, based in France. Her work is characterful, playful and beautifully depicts the everyday mannerisms and nuances of human expression. See her work HERE
BLUBLU Samsung “Sustainability” / 2D Character & Environments
In co-operation with T Brand Studio, BluBlu created the animated film, social cuts, and print materials for Samsung’s new generation washing machine and its eco-friendly solutions. Global sustainability problems are of the highest importance, and BluBlu’s goal was to showcase the benefits of using their product and how it positively affects users’ lives and the environment. Visit BluBlu Behancepage for more info.
“Shine On” for YMCA Toronto 3D Character & Environments
ART&GRAFT Haven Life / 2d Character, 3d environment, Mixed Media
Check out A&G latest for Haven Life, a confetti-filled, multi-technique mashup for the life insurance provider. We follow Emily and her partner on a quick-fire jaunt across a Haven Life branded living room, finding deal and competitive rates at every turn. Combining a lush 3d backdrop with contemporary 2d character illustration, it is a fresh take on life insurance for the next generation. See more from A&G HERE
Problem solvers at heart, Global Mechanic has been creating award-winning animation for over 20 years. This past spring they were nominated for a Daytime Emmy for their work on PBS “Scribbles & Ink” and prior to that won a series of Gold & Silver Lions at Cannes for their work for Lighter Blue. Dependable, friendly (they are Canadian!) innovative, and collaborative. They are coders, developers, creators of 2D, stop-motion, and mixed media, and artist at their core.
