We are a design centric studio providing richly detailed projects for commercials and broadcast media utilizing Animation, Live-Action, 2D, 3D, Motion Graphics, Stop Motion, and VFX.Our name is a reflection of our belief that the collaborative process between artists, agencies and clients is just as important as the final result. With all of these creative minds under one ROOF, this collaboration can facilitate the conception and production of distinct works of art.
Roof / 4H - Making A Difference
Roof Studio once again showcases their ability to tell a captivating story that tugs at your emotions through stunning visuals loaded with detail and intrigue. ‛4-H’ is a compelling 3D-animated story that traces the path of four children involved with 4-H. Creating '4-H' demanded a harmonious blend of careful planning, captivating storytelling, and detailed design. Roof crafted storyboard filled with lively scenes, bound together by seamless transitions and dynamic camera movements. The narrative required intense attention to detail in their renders, particularly with vegetation, to immerse the audience fully in the children's world. Each environment, from the blooming garden to the leafy treehouse, played a crucial storytelling role. Character development was also key, as they aimed to convey the children's evolving friendship, shared experiences, and their proud community contributions, capturing the essence of their journey.Despite the technical challenges of crafting detailed environments and characters, the Roof teams' creativity thrived under these demands. The final product, '4-H', is a testament to their talent and innovative spirit.
Roof - Picturing My Mind
Roof ended 2022 by creating this eye-catching passion piece from director and co-founder Vinicius Costa. Picturing My Mind is a whimsical animated journey through the doors of past memories. A visual open that explores the profound experiences that shape us all. "In contrast to the rich details in the background, I wanted our character to stand out as simple. And body language is important to this film, as I animated her with big motion - opposite to the rigid stiffness of the structures near by. This conceptual juxtaposition allows the character to appear relatively small in frame while capturing your attention." - Vini
Roof - 2023 Studio Reel
Roof / Florida Lottery - Your Ticket
Roof / Lucas Camargo - Conoco "Existential Dread"
Roof / Lucas Camargo - Conoco "Stop"
Roof / Lucas Camargo - Conoco "Dreams"
Roof / Curaviva - Rosemarie's Life
Rosemarie’s Life” is a touching 3D-animated short about an elderly WWII survivor. From the pain of being separated from her family as a little girl to her joyful reunion years later, Rosemarie’s profound experiences become a source of inspiration for her caretaker — and a reminder that a career in long-term health care is an opportunity to help others and become part of their story. The camera flies from one shot to another through really cool wipes, making the viewing experience feel seamless and effortless, immersing you into Rosemarie’s journey. Packing her rich life story into a 2:30-minute film was quite the undertaking.Roof produced 50 characters in total. All of them were unbelievably unique and treated with craftsmanship. The icing on the cake was the cloth simulation. Watch and rewatch for this detail alone
ROOF STUDIO / INSMED "Unbreakable"
“Unbreakable” is the story of Barbara the Bunny, an adorable stuffy with a persistent cough. Quality control at the tool factor labels her defective and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. Roof Studio imagined Barbara the Bunny’s world to be this magical place you could only wish to be immersed in. Each frame was crafted with a level of artistry and detail that can be appreciated as a standalone piece of art.
Roof / INSMED - Isolation
Tetra Pak - Delivery
Roof Studio delivers this beautiful 2D animated story for Tetra Pak though FEW. Directed by Thiago Steka and Germano Heitor.
Roof Studio / Nature's Bakery "MONDAY"
ROOF STUDIO / Florida Lottery "Monopoly"
Roof Studio cleverly turned this once live action project into a charming and engaging animated spot for The Florida Lottery. Due to Covid-19 restrictions on live action shoots, the agency was forced to look at alternative methods for creating their spot. They turned to Roof Studio to help interpret the board into animation which resulted in this splendid piece for the lottery. We love the dog!
HBO “Christmas” / Vinicius Costa
HBO Asia tapped Roof for this beautifully detailed promo for HBO Christmas. This wonderfully crafted 3D animation piece takes imagination and design to another level. You can’t help but view this video over and over again to capture each whimsical detail.
Air BnB “Stories
Steven, an Airbnb host in North Carolina, receives an unexpected booking request and pulls off the impossible. Sophie Koko Gate directed the animation for this Air Bnb film which starts at 00:20 seconds.
Honda “The Dreamer”
Roof teamed with our friends at RPA for this acid romp inside a designer’s head. This was a really fun film for us to make from shooting with legendary cinematographer Bill Pope to taking concept designs and letting our imaginations run wild.