Eye-Catching Campaigns and Creative Updates from BluBlu Studios and Other Studios
ROOF Conoco “The Goers” / 3D characters & environment Roof does it again. Creating eye-catching and inviting characters for Carmichel Lynch‘s new campaign for Conoco, director Lucas Camargo a.k.a. Untitled Army brings his unique style to a cast of characters. The campaign follows a group of 3d, highly textural Goers through a visual playground. This campaign will prompt you toSHOW
ROOF Conoco “The Goers” / 3D characters & environment
Roof does it again. Creating eye-catching and inviting characters for Carmichel Lynch‘s new campaign for Conoco, director Lucas Camargo a.k.a. Untitled Army brings his unique style to a cast of characters. The campaign follows a group of 3d, highly textural Goers through a visual playground. This campaign will prompt you to watch again and again, discovering visual metaphors throughout the journey. View the campaign HERE
Meet “Don Esqueleto,” the new CG brand ambassador for Sauza cocktails. Don Esqueleto is entirely CG, created in a stop-motion style, with photo-real textures that mimic a stop-motion miniature. He was developed from scratch in close collaboration with Highdive creatives in the US and UK. Their CG approach meant that the creatives could craft Don Esqueleto’s performances in a way that would not have been possible using actual stop-motion, at least not without resorting to expensive reshoots, resulting in a wickedly relatable character. See all media HERE
BluBlu encourages supporting LGBTQ organizations in Europe and the US. Help them celebrate diversity and equality. They have created a series of stickers from their talented artists, to be stuck all over cities to encourage inclusion and remind the politicians that the population supports equality & diversity. If you want to help BluBlu share some love, let us know, and we’ll get a package full of colorful stickers and some tips on how you can make the world better for everyone. If you want digital files, find them HERE. We appreciate your support.
Sehsucht updates with an incredible new reel which includes automotive work from Porsche and Mercedes Benz as well as their phenomenal spot “The Every Home” which was awarded the 2022 ADC GOLD CUBE for best VFX. Others include Oreo x Batman, Puma, Gatorade, Rolex, and more.
Celebrating Women, Innovation, and Dynamic Storytelling
JELLY UPS Women’s Day “Proudly Unstoppable” / 2D design, character animation & live Celebrating women-owned businesses on ‘International Women’s Day’, UPS & Martin Agency collaborated on an animated commercial, led by KITCHEN’s Rachinta as animation director. She worked alongside illustrators Marian, Cheng & Danii with the all-female crew over six weeks to create the film. “We worked three fantastic illustrators from differentSHOW
JELLY UPS Women’s Day “Proudly Unstoppable” / 2D design, character animation & live
Celebrating women-owned businesses on ‘International Women’s Day’, UPS & Martin Agency collaborated on an animated commercial, led by KITCHEN’s Rachinta as animation director. She worked alongside illustrators Marian, Cheng & Danii with the all-female crew over six weeks to create the film. “We worked three fantastic illustrators from different parts of the world, each with their own distinct style. It would’ve been a challenge to tie the styles together, but we had an amazing team of talented women. It was an honor to work with them all, and produce a great film to celebrate women everywhere.” Read More HERE
The creative studio YES joins LLR for US/ Canadian Representation.
Kiersten Stevens, founder of Yes Creative Co began as a set designer and prop stylist and, as the years progressed, she took on more art direction, directing and producing rolls, which led her to found YES in 2016. “As you can see from our work we love tactile design, stop motion, clean lines, bright colors and all things playful. We’ve done a lot of work in the food and beverage space and recently acquired a Sisu Robot to shoot all of those sexy pouring and tossing of food shots (it can be used for a slew of things). That said, we’re interested in working on all types of projects. We also do event design and production and do all of John Legend and Chrissy Teigen’s personal parties. Let’s work together!” Visit her site HERE
Go behind-the-scenes to learn about Bruce Alcock’s (Co-Owner / CD) process behind the innovative animation on the film Carbon – The Unauthorized Biography The film tells the story of life’s core element with a breathtaking blend of animation, interviews, and gorgeous location footage. In 2022, the film debuts on CBC TV in Canada, in theaters and on ABC in Australia, and around the world on major broadcasts in French and German versions. An Australian-Canadian coproduction by Emmy-winning Genepool Productions and Sundance-winning Handful of Films. Join the conversation HERE
ART&GRAFT Ford Insure / 2d character, 2.5d environments
Using a free-flowing camera and floating vignettes we follow Rolanda, our protagonist, as she breezes through her day — completing every task effortlessly. The film combines charming 2D character animation with 2.5D environments, all tailor-made to fit with the distinctive blues of the Ford Insure brand. Then when you mix in the gravelly tones of Bryan Cranston, it’s bound to turn out special. Explore the process HERE
BLUBLU Science Moms / 2d character and designBluBlu
produced and directed a touching letter from Dr. Russell – a Climate Scientist to her kids… She is not only a Scientist, she is a ‘gladiator’ that fights Climate Change every day To make the Earth as we know it, remain unchanged for future generations. (sciencemoms.com) More HERE
ART&GRAFT TEAM USA – Olympics / 2D Character & Environments
Ever wondered what it takes to be an Olympic athlete? In this cool campaign for Team USA, Art&Graft, in collaboration with 72andSunny, show the team of family and friends behind the Olympians and Paralympians at Beijing 2022. Join Elana Meyers Taylor, Maame Biney and Zach Miller as we sled, skate, and slalom our way through recollected memories from the people that’ve supported them from the beginning of their journey.With a flurry of traditional 2D character animation, clever compositing and thoughtful transitions A&G set out to capture the adrenaline-infused glow of competition at the highest level, proudly draped in the red, white and blue of Team USA. See all the spots HERE
JELLY KEVITA “For All Gutkind” / 2D line animation & tabletop
Working closely alongside Adam & EveNYC, Jelly’s Estudio Pum were commissioned together with Jelly’s in-house team KITCHEN to develop a new visual world for the US probiotic and prebiotic drinks brand KeVita. ‘For All Gutkind’ is an ode to each and every kind of gut there is. The campaign was developed to reposition the Pepsico-owned brand in the world of gut-led health drinks, embracing illustration and animation to build an organic, natural, abstract – and fun – celebratory world to stand out from the rest. Estudio Pum’s visual world consisted of 6 key visuals in varying formats to span both brand and the portfolio of products. The landscapes are inhabited by a family of fun characters, embodying and celebrating the diversity and variety of different guts. Find out more HERE
“The SneAKA” for Reebok 3D design and environment, motion graphics
Problem solvers at heart, Global Mechanic has been creating award-winning animation for over 20 years. This past spring they were nominated for a Daytime Emmy for their work on PBS “Scribbles & Ink” and prior to that won a series of Gold & Silver Lions at Cannes for their work for Lighter Blue. Dependable, friendly (they are Canadian!) innovative, and collaborative. They are coders, developers, creators of 2d, stop-motion, and mixed media, and artist at their core.
Celebrating Resilience and Creativity: Highlights from Recent Creative Projects
SEED YELP “Turn the Tables” / 3D design, 3D animation & Character Yelp’s first campaign since 2016 celebrates restaurants’ ability to ‘Turn the Tables’ in this fun 60-second film. It features three restaurateurs who managed to turn the unpleasantness of the pandemic into positive, and sometimes selfless, situations – by giving food out to local people andSHOW
SEED YELP “Turn the Tables” / 3D design, 3D animation & Character
Yelp’s first campaign since 2016 celebrates restaurants’ ability to ‘Turn the Tables’ in this fun 60-second film. It features three restaurateurs who managed to turn the unpleasantness of the pandemic into positive, and sometimes selfless, situations – by giving food out to local people and offering opportunities to chefs who were struggling to get by. Seed jumped in once they had chosen to lead with 3 of the most inspiring stories, featuring Ketsuda, Glen, and Ann. Besides the personalities of these people, Seed had rich visual pickings from each of their restaurants. They created a miniature-style environment, with larger than life characters, and a device based on the ‘Turn the Tables’ theme where empty cafes turned into thriving spaces. Seed had the opportunity to visually develop this from scratch. It’s a treat to have such an enthusiastic client willing to creatively explore. Read More HERE
Some of Laundry’s favorite projects involve bringing a client’s brand, or in this case, their label to life. They were delighted to do just that for Kona Brewing Company with their friends at Duncan Channon. Eschewing the traditional tabletop product shoot, ECD Jayson Whitmore proposed celebrating Kona’s gorgeous packaging through a series of 5 social stories brought to life in gorgeous hand-drawn cel animation and photo-real 3D. View them all HERE
SEED Sage – Voices of Business/ 2D Character, design & Live Action
Ever wondered what it takes to be an Olympic athlete? In this cool campaign for Team USA, Art&Graft, in collaboration with 72andSunny, show the team of family and friends behind the Olympians and Paralympians in Beijing 2022. Join Elana Meyers Taylor, Maame Biney, and Zach Miller as we sled, skate, and slalom our way through recollected memories from the people that’ve supported them from the beginning of their journey. With a flurry of traditional 2D character animation, clever compositing, and thoughtful transitions A&G set out to capture the adrenaline-infused glow of competition at the highest level, proudly draped in the red, white, and blue of Team USA. See all the spots HERE
JELLY The Feelings / 2D character animation & Design
For Mental Health Awareness Week Niceshit animates a colourful cast of emotive characters inspired by real-life stories of NHS frontline workers and their experiences of working during the pandemic. Supported by The Laura Hyde Foundation, who ensure that medical and emergency services personnel have access to the best mental health support available, ‘The Feelings’ brings to life a cast of charming characters – including ‘Power Less’, ‘Rising Dread’, and ‘Red Rage’ – to communicate common thoughts and feelings of front line healthcare workers. McCann researched and created the script which Niceshit designed and directed in a film that draws attention to the reality of what front-line healthcare workers experience. Find out more HERE
Masters & Savant shot this inspiring spot for Hollard in Cape Town. Combining delightful 2d animation by Gerhard Human, the spot encourages us all to make a change. More info HERE
The creative studio YES joins LLR for US/ Canadian Representation.
Kiersten Stevens, founder of Yes Creative Co began as a set designer and prop stylist and, as the years progressed, she took on more art direction, directing, and producing rolls, which led her to found YES in 2016. “As you can see from our work we love tactile design, stop motion, clean lines, bright colors and all things playful. We’ve done a lot of work in the food and beverage space and recently acquired a Sisu Robot to shoot all of those sexy pouring and tossing of food shots (it can be used for a slew of things). That said, we’re interested in working on all types of projects. We also do event design and production and do all of John Legend and Chrissy Teigen’s personal parties. Let’s work together!” Visit her site HERE
Global Mechanic: A Creative Journey Across Advertising, Film, Series, Interactive, and Illustration
Here’s what Global Mechanic has been up to lately… They continue to work on all sorts of methods and media, across divergent production silos. ADVERTISING ALEN: Community of Clean A household name in Mexico, ALEN’s cleaning products needed to make a big splash for a marketing launch in the U.S.A. They needed a hand-made organic look thatSHOW
A household name in Mexico, ALEN’s cleaning products needed to make a big splash for a marketing launch in the U.S.A. They needed a hand-made organic look that suited their family-friendly natural products. The production design was modular, so Global Mechanic could roll out painterly elements from the spots across the web and broadcast media with a great deal of flexibility for this large campaign.
This is the ultimate biography of Carbon, the most talked about but least understood element on earth. Their biggest documentary to date, this Australian/Canadian feature film co-production approached them to animate science in an arty way. They made over 40 minutes of animated content, from painted elements composited with interviewees like Neil deGrasse Tyson to exploding supernovas, and right down to shimmering, glowing nuclei. Massive!
SERIES
Birdgirl
After our Cartoon Network Hotel installation project went so well with them last year, Adult Swim approached GM on this much-awaited Harvey Birdmansequel. One of their longstanding directors Rich Ferguson-Hull heads up the team on this continuing cult classic.
GM was super excited to work with Believe Entertainment, Bill Sherman, and YouTube Kids on this new preschool music series. They had a great time designing this mixed collage and cartoon look, and building a pipeline to accommodate animated characters, live celebrity musicians, cool locations around America, and FOOD.
Recently featured on CBS’ 60 Minutes, this interactive story for the mobile phone is all about Zita Cobb, the billionaire who has garnered attention all over the world for her entrepreneurial prowess in business, art, and tourism on Newfoundland’s Fogo Island
Scribbles and Ink the winner of the 2021 KidScreen Award, this beautiful PBS Kids interactive preschool art-making app has been nominated again this year.
ILLUSTRATION
A Wonderful Bigness
Global Mechanic closed out the year with our Creative Director Bruce Alcock illustrating this children’s book for boutique publisher Running the Goat.
