ROOF STUDIO / ‘A Beautiful Sight” / 3D character and environments
ROOF created this heartwarming two-minute-long animated film for VABYSMO that depicts the journey of a mother and son through several decades. The story is primarily told from the son’s perspective, showcasing his development from infancy to his professional career, with his mother as the central figure. The film had challenges as it spans different periods, showing the protagonist aging .Since the story is mostly told from a “point of view” style, the character of Mom is always very close to the camera. Therefore, it was important to maintain a high level of detail in her facial and body features, and her hair had to convey different styles reflecting different periodic trends. Learn more about their process HERE
ROOF STUDIO / Olipop / 2D & 3D, Mixed Media
Roof Studio’s director Guto Terni helped Olipop answer the question, “What’s In A Can Of Soda.” Using bright colors, a flowing 2D liquid style animation, design and 3d, Guto delivers an animated message that is engaging and informative. More on Guto Terni HERE
ROOF STUDIO / Credit Karma/ 3D Character & Environments
Roof created this delightful animated tale for Credit Karma. “KARMAVERSE” is a unique and imaginative CGI world where 3D animal characters with distinct and humorous personalities coexist in a finance-themed environment. The campaign presented an innovative challenge featuring a unique QR code that is embedded into the environment with remarkable realism, making it the first to be animated and fully functional. Learn more about the process HERE
ROOF 2024 Studio Deck <– click to view
