Roof Studio and Markham Yard collaborated on this joyful spot to encourage blood donations throughout NYC. Roof loaded the animation with engaging visuals, representative characters and hidden actions that forward the message about the importance of giving blood. The CG Claymation gives a hand-touched and relatable look to the flowing animation, all topped off with a ridiculously catchy jingle.
Meet Zoé, Elie, Lila, and Yanis, a group of friends united by a single passion: mastering The Art of Being a Rat. A campaign created for Canal+, produced by BOL, directed by Device and brought to life by BETC. Developing the main characters was one of their biggest challenges, steering clear of social class stereotypes. They put a lot of thought into their acting, gestures, voices, slang, clothing and personalities to ensure they felt genuine and relatable. Infusing subtle, adult humor was essential to shaping the characters. Focusing on crafting clever dialogues and assembling a top-notch cast of voice actors. By avoiding childish jokes and worn-out clichés, they ensured the humor was fresh and the characters remained authentic and relatable. For the visual style, Device drew inspiration from contemporary anime influences that truly connect with Gen Z. They made an extensive exploration to fine-tune the style, meticulously crafting every background detail and experimenting with a variety of facial expressions and actions for the characters. The lighting played a big role in this campaign, since it highlights the essence of this lifestyle, whether it’s catching an early morning flight or collecting cups at the end of a festival, these moments truly define what it means to be a rat. View the work HERE
The Mayfly is an animated short film that touches upon the essence of life, passion, and defiance of societal norms. Inspired by a real event witnessed by critically acclaimed Film/Television Actress and Broadway Legend Betty Lynn Buckley, the narrative explores the fleeting life of Megalyn, a mayfly who dares to dream beyond all Mayfly norms and dedicate her life to music. The Mayfly is the story of Megalyn Mayfly who goes against all expectations and dedicates her short life to music and dance. Her quest takes her from Central Park West to the Upper East Side's Carlyle Hotel where she dances her final opus at the elegant Cafe Carlyle. Animated traditionally in 2D, The Mayfly is a love letter to Music and New York City.
The film is in Official Selection in Tribeca Film Festival and he screening on the festival circuit this year
TONIC DNA as part of their in-house experimentation, this short film, JUMP was created as research into how they can merge 3D and 2D animation to achieve new animation styles. The story is about Leaf, a young person learning to use their power to jump into new universes. Each jump gave Tonic the opportunity to explore new stylistic possibilities. They wanted something cyberpunk, alive with Kirby crackle, graphic and punchy, with stills you want to hang on your wall.
Step into the world of Ghost Kidz! LiL' ILL and Filth-E join forces with Vince Staples in their electrifying debut video, "Goin' Off." TONIC DNA was thrilled to be part of this exciting Superplastic project! Academy Award-nominee Robert Valley brings his trademark hyper-graphic and unmistakable animation style to the first chapter in this multi-part video series. Desert-saturated colors, distorted designs, and blended 3D and 2D techniques create a rambunctious trip into a new sonic universe.
BluBlu animates for the delicious and delightful brand Harry & David. BluBlu created this vibrant 2D animation that takes us from seed to celebration with appearances from the founders themselves. Being true to the appearances and personalities of the late founders, BluBlu did and in-depth character analysis and development to get their individual looks right and to capture their unique personalities. They utilized frame by frame animation to create a sense of flow and cohesion. The colorful animation takes us to the idyllic Bear Creek Orchards, where the company was founded, and ending in everyone's kitchen. "Celebrating 90 years and still sharing."
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