JELLY HAYWARD “Paint The Process” / Hand-painted 2D
Jelly has been very busy this Fall, to include JELLY-represented director, Em Cooper oil paint animation piece that communicates the idea of dedication, hard work and the training process that athletes go through in the run up to their pivotal sporting achievements. In a film made with Wieden+Kennedy, Portland for their client Hayward Field, which is an iconic Track & Field training ground based in Oregon, USA. Hayward has seen countless record-breakingathletes in training, such as Sha’Carrie Richardson, Nick Symmonds and Otis Davis. Using Em’s signature, emotionally charged style of oil painting and rotoscoped animation, clips from famous Track & Field sporting moments combined with rotoscoped animation are used to paint the maniacal, intense process of training that leads up to the glory of winning. The mood and tone shift from a darker, more obscured animated world, which represents the hard work and training, to a clearer, more detailed live action one, which shows the glory of winning. “it’s what you put in, that leads to the glory you get out”. See this piece and other new work from Jelly HERE
BLUBLU Samsung “Sustainability” / 2D Character & Environments
In co-operation with T Brand Studio, BluBlu created the animated film, social cuts and print materials for Samsung new generation washing machine and its eco-friendly solutions. Global sustainability problems are of highest importance, and BluBlu’s goal was to showcase the benefits of using their product and how it positively affects users’ lives and the environment. Visit BluBlu Behance page for more info.
TONIC DNA Dia De Muertos / 2D,3D & Animation
Directed by Memoma, a creative team passionate about animation, motion and graphic design. They are innovators ready to jump from trend to trend; seeking creative solutions, synthesis and metamorphosis of ideas that suit the needs of emerging markets. They´re multifaceted lovers of the cosmetic, who let their creations run free, often with unexpected results.
JELLY Spotify / 2d Design, Mixed Media, Live Action
Jelly’s psychedelic design maestros Estudio Pum were just the right pick to create suitably mind-blowing visuals for Spotify’s new interactive feature of their Anchor product,. They made a slick mix with Jelly’s KITCHEN crew directed and animated the trip into the mind of the Podcast creator. The aim of the story was to tell the viewer how Podcasting has been a one-way conversation traditionally – until now.
Check out A&G latest for Haven Life, a confetti-filled, multi-technique mashup for the life insurance provider. We follow Emily and her partner on a quick-fire jaunt across a Haven Life branded living room, finding deal and competitive rates at every turn. Combining a lush 3d backdrop with contemporary 2d character illustration, it is a fresh take on life insurance for the next generation. See more from A&G HERE
Inès Pagniez is a sculptor specialising in plasticine, based in France. Her work is characterful, playful and beautifully depicts the everyday mannerisms and nuances of human expression. See her work HERE
BEST WORK YOU MIGHT HAVE MISSED
MASTERS & SAVANT Polycat
“Shine On” for YMCA Toronto 3D Character & Environments
Problem solvers at heart, Global Mechanic has been creating award-winning animation for over 20 years. This past spring they were nominated for a Daytime Emmy for their work on PBS “Scribbles & Ink” and prior to that won a series of Gold & Silver Lions at Cannes for their work for Lighter Blue. Dependable, friendly (they are Canadian!) innovative and collaborative. They are coders, developers, creators of 2d, stop-motion and mixed media, and artist at their core.